The Edible-Alpha® podcast is your source for actionable insights into making money in food.

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Hosted by Tera Johnson, we talk to a wide range of stakeholders about what it really takes to grow a successful food business.

The Raboins From Brix Cider

“This podcast is incredibly inspiring and helpful to aspiring, new and seasoned entrepreneurs. A must-listen for anyone looking to start a new food business.”

Marie Raboin, Brix Cider

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ImageTitleCategoriesBusiness ModelPodcast IntervieweeDateBusiness Namecategories_hfilterbusiness-model_hfilter
Edible-Alpha® logo with #84. Below logo is Fenrici Brands logo alongside image of Michael Zang, CEO of Fenrici Brands..
Expert Insights into Selling on AmazonBusiness Models, Sales and Marketing, , , , , Michael ZhangFebruary 25, 2021Fenrici Brandsbusiness-models sales-and-marketingnational-wholesale-brand regional-wholesale-brand retail-grocery-cooperatives small-direct-local-food-brand small-food-startups value-added-agriculture
Breadtopia Builds off Pandemic Business Boom
Breadtopia Builds off Pandemic Business BoomBusiness Models, Operations, Raising CapitalGalen SaturleyFebruary 11, 2021Breadtopiabusiness-models operations raising-capitalnational-wholesale-brand
Paul Willis Talks Scaling up Humanely Raised Pork
Paul Willis Talks Scaling up Humanely Raised PorkBusiness Models, Operations, Raising Capital, Sales and Marketing, January 28, 2021business-models operations raising-capital sales-and-marketingnational-wholesale-brand value-added-agriculture
Impact Investing Fosters Organic Farmland Security
Impact Investing Fosters Organic Farmland SecurityRaising CapitalDavid MillerJanuary 15, 2021Iroquois Valley Farmland REITraising-capitalvalue-added-agriculture
Gary Zimmer Shares How Healthy Soil Yields Success
Gary Zimmer Shares How Healthy Soil Yields SuccessBusiness Models, Operations, Raising CapitalGary Zimmer and Leilani ZimmerJanuary 1, 2021business-models operations raising-capitalvalue-added-agriculture
Scaling Managed Dairy Grazing for Max Impact
Scaling Managed Dairy Grazing for Max ImpactBusiness Models, OperationsJoe TomandlNovember 27, 2020business-models operationsvalue-added-agriculture
Urban Ag Venture Blends Business and Social Mission
Urban Ag Venture Blends Business and Social MissionBusiness Models, Operations, Mark and Judy ThomasNovember 13, 2020business-models operationsaquaponics-hydroponics small-direct-local-food-brand
Transparency and Trust Fuel The Honest Bison’s Rapid Online Growth
Transparency and Trust Fuel The Honest Bison’s Rapid Online GrowthBusiness Models, Raising Capital, Sales and MarketingSean LenihanOctober 30, 2020business-models raising-capital sales-and-marketingnational-wholesale-brand
Lost Creek Farm Shares the Stories Behind Food
Lost Creek Farm Shares the Stories Behind FoodBusiness ModelsMike Costello and Amy DawsonOctober 15, 2020business-modelsagri-tourism
For Atlantic Sea Farms, Mission Drives Market
For Atlantic Sea Farms, Mission Drives MarketBusiness Models, Operations, Raising Capital, Sales and Marketing, , , Briana WarnerOctober 2, 2020business-models operations raising-capital sales-and-marketingmanufacturing-processing national-wholesale-brand value-added-agriculture vertically-integrated-business-model
Brix Cider Pivots to Food Hub to Withstand Pandemic
Brix Cider Pivots to Food Hub to Withstand PandemicBusiness ModelsMarie RaboinSeptember 14, 2020business-modelsapplies-to-all-business-models
Regenerative Goat Dairy Explores Silvopasture Agroforestry
Regenerative Goat Dairy Explores Silvopasture AgroforestryBusiness Models, , Leslie Cooperband and Wes JarrellSeptember 3, 2020business-modelsagri-tourism value-added-agriculture vertically-integrated-business-model
Bread SRSLY Puts People Ahead of Profit
Bread SRSLY Puts People Ahead of ProfitBusiness ModelsSadie SchefferAugust 20, 2020business-modelsapplies-to-all-business-models
Scout Canning Makes Shelf-Stable Seafood Sustainable
Scout Canning Makes Shelf-Stable Seafood SustainableBusiness Models, Operations, Raising Capital, Sales and Marketing, , , Adam BentAugust 6, 2020business-models operations raising-capital sales-and-marketingmanufacturing-processing national-wholesale-brand regional-wholesale-brand small-direct-local-food-brand
Transforming ‘Waste’ into Wow-Worthy Beverages
Transforming ‘Waste’ into Wow-Worthy BeveragesBusiness Models, OperationsPaul EversJuly 9, 2020business-models operationsapplies-to-all-business-models
Podcast #69 Supply Chain Image
Reshaping the Supply Chain for Max EfficiencyBusiness Models, OperationsBrad RostowfskeJune 29, 2020business-models operationsapplies-to-all-business-models
How Self-Manufacturing Helps Food Brands Be Nimble
How Self-Manufacturing Helps Food Brands Be NimbleBusiness Models, Operations, Sales and Marketing, , , , , Kate FlynnJune 16, 2020business-models operations sales-and-marketingmanufacturing-processing national-wholesale-brand regional-wholesale-brand small-direct-local-food-brand small-food-startups vertically-integrated-business-model
Building a Beverage Brand, from Foraging to Financing
Building a Beverage Brand, from Foraging to FinancingBusiness Models, Operations, Raising Capital, Sales and Marketing, , , Rachel YoungMay 27, 2020business-models operations raising-capital sales-and-marketingnational-wholesale-brand regional-wholesale-brand small-direct-local-food-brand small-food-startups
The Inside Scoop on Selling Online Today
The Inside Scoop on Selling Online TodayBusiness Models, Sales and MarketingMatthew StarrMay 18, 2020business-models sales-and-marketingapplies-to-all-business-models
CFO Savvy for Growing Food Brands
CFO Savvy for Growing Food BrandsBusiness Models, Financial Management, Raising CapitalHeidi HuntingtonMay 1, 2020business-models financial-management raising-capitalapplies-to-all-business-models
#64 Riemer Family Farm Image
Regenerating a Family Farm for the FutureBusiness Models, Operations, Sales and Marketing, Jen Riemer, Bryce RiemerApril 17, 2020business-models operations sales-and-marketingcsa value-added-agriculture
Is Bankruptcy Best? How Food Businesses Can Decide
Is Bankruptcy Best? How Food Businesses Can DecideBusiness Models, Financial Management, Legal, OperationsBartlett DurandApril 3, 2020business-models financial-management legal operationsapplies-to-all-business-models
How Food and Farm Businesses Can Survive This Pandemic
How Food and Farm Businesses Can Survive This PandemicBusiness Models, Financial Management, Operations, Raising CapitalTed LeBowMarch 23, 2020business-models financial-management operations raising-capitalapplies-to-all-business-models
Disrupting a Category with Innovation, Authenticity and Sustainability
Disrupting a Category with Innovation, Authenticity and SustainabilityBusiness Models, Raising Capital, Sales and Marketing, Sascha DhanjalMarch 6, 2020business-models raising-capital sales-and-marketingnational-wholesale-brand regional-wholesale-brand
The Importance of Getting New Food Products ‘Retail Ready’
The Importance of Getting New Food Products ‘Retail Ready’Business Models, , , Allison BallFebruary 24, 2020business-modelsnational-wholesale-brand regional-wholesale-brand small-direct-local-food-brand small-food-startups
Innovation and Differentiation Drive Success for Century Sun Oil
Innovation and Differentiation Drive Success for Century Sun OilBusiness Models, , Pam and Dale JohnsonFebruary 6, 2020business-modelsregional-wholesale-brand small-direct-local-food-brand value-added-agriculture
How Rural Food Businesses Can Thrive—and Revive Communities
How Rural Food Businesses Can Thrive—and Revive CommunitiesBusiness ModelsPaul ScharfmanJanuary 24, 2020business-modelsnational-wholesale-brand
Generating Income In A Small Diversified Vegetable Farm
Generating Income In A Small Diversified Vegetable FarmBusiness ModelsDavid and Abby Bachhuber January 5, 2020business-modelsvertically-integrated-business-model
Embracing the Entrepreneurial Spirit – Creating a Diversified Agritourism Business
Embracing the Entrepreneurial Spirit – Creating a Diversified Agritourism BusinessBusiness Models, Mary Ann BellazziniNovember 29, 2019business-modelsagri-tourism horizontally-integrated-business-model
Franchising Food Businesses With Jason Schleip
Franchising Food Businesses With Jason SchleipOperations, Sales and Marketing, , Jason SchleipOctober 23, 2019operations sales-and-marketinghorizontally-integrated-business-model regional-wholesale-brand small-food-startups
How SAGE revitalizes agriculture near cities
How SAGE revitalizes agriculture near citiesLegal, , Sibella KrouseSeptember 5, 2019legalcsa food-hub small-food-startups
Visualizing The Food System With Kitchen Sync Strategies
Visualizing The Food System With Kitchen Sync StrategiesOperations, Elliott Smith and Sarah AxeAugust 15, 2019operationsfood-hub manufacturing-processing
“Rolling Up Your Sleeves” – How KTC Does Effective Food Business Consulting
“Rolling Up Your Sleeves” – How KTC Does Effective Food Business ConsultingFinancial Management, Operations, , , Ted LeBow and Jennifer BrodskyAugust 1, 2019financial-management operationsagri-tourism food-hub manufacturing-processing value-added-agriculture
Hospital-Based Farming - A Bridge To Community Health And Wellness
Hospital-Based Farming – A Bridge To Community Health And WellnessBusiness Models, Operations, Amanda SweetmanJuly 3, 2019business-models operationscsa food-hub
Transforming a Food Pantry into an Engine for Rural Prosperity
Transforming a Food Pantry into an Engine for Rural ProsperityBusiness ModelsMichael McCormickJune 11, 2019business-modelsshared-use-kitchen
Leveraging Plant Based Foods For Rural Prosperity
Leveraging Plant Based Foods For Rural ProsperityOperationsBarnett Sporkin-MorrisonMay 23, 2019operationsvalue-added-agriculture
The Chesterhill Produce Auction: A Catalyst For Produce Producers
The Chesterhill Produce Auction: A Catalyst For Produce ProducersSales and Marketing, Brian Vadakin & Joe BarbareeMay 9, 2019sales-and-marketingfood-hub value-added-agriculture
At Evolve Brands, Strategy is Everything
At Evolve Brands, Strategy is EverythingSales and Marketing, Frank JimenezApril 23, 2019sales-and-marketingmanufacturing-processing national-wholesale-brand
Fair Food Network
How The Fair Food Fund’s Patient Capital Yields Great ImpactRaising CapitalAlex LinkowMarch 21, 2019raising-capitalapplies-to-all-business-models
Tim Keane Golden Angels Investors
Tim Keane On Golden Angels Investors’ Funding PhilosophyRaising CapitalTim KeaneMarch 7, 2019raising-capitalapplies-to-all-business-models
Joel Solomon Renewal Funds
Joel Solomon On How Food Businesses Can Be Part Of The Clean Money RevolutionRaising CapitalJoel SolomonFebruary 7, 2019raising-capitalapplies-to-all-business-models
Peter Robertson Of RPs Pasta
Peter Robertson of RP’s Pasta On Managing Growth And Changing With The ConsumerOperations, Sales and MarketingPeter RobertsonJanuary 24, 2019operations sales-and-marketingnational-wholesale-brand
Willy Street Co-Op
Ownership Differentiates Willy St. Co-op In A Changing Grocery MarketBusiness ModelsBrendon SmithJanuary 10, 2019business-modelsretail-grocery-cooperatives
Ron Williams Junior
This Food Hub Leverages A Diverse Food Shed For A Resilient FutureOperationsRon Williams Jr.November 29, 2018operationsfood-hub
Funky Fresh Spring Rolls
Food Entrepreneurship and Resilience – A Funky Fresh Take With Trueman McGeeOperations, Sales and Marketing, , Trueman McGeeOctober 18, 2018operations sales-and-marketingregional-wholesale-brand small-direct-local-food-brand small-food-startups
ReGrained
ReGrained, A Business Model For The Long Term And The PlanetBusiness Models, Operations, Raising Capital, Daniel KurzrockSeptember 25, 2018business-models operations raising-capitalmanufacturing-processing national-wholesale-brand
Marketplace Strategy Logo
Grow Your Food Brand On Amazon, If You Constantly OptimizeOperations, Sales and Marketing, Jeff WalcoffSeptember 6, 2018operations sales-and-marketingnational-wholesale-brand regional-wholesale-brand
Ephrata National Bank
How A Bank Can Strengthen Farming Communities Through Innovative LendingFinancial Management, Raising Capital, , Bill KitschAugust 23, 2018financial-management raising-capitalcsa manufacturing-processing value-added-agriculture
Apple Orchard - Brix Cider
How This Hard Cider Business Is Learning From “The Struggle”Operations, Raising Capital, Marie Raboin & Matt RaboinJuly 19, 2018operations raising-capitalmanufacturing-processing regional-wholesale-brand
Great Basin Food Co-Op
Growing A Successful Retail Food Co-op By Meeting Your Member’s NeedsFinancial Management, OperationsNicole SallaberryJune 21, 2018financial-management operationsretail-grocery-cooperatives
Old Fort Market Gardens
The Farmer Education Continuum In The Colorado MountainsBusiness Models, Operations, , , Beth LaShellJune 7, 2018business-models operationsagri-tourism csa food-hub value-added-agriculture
Tribe 9 Foods
How Tribe 9 Foods Balances Economies Of Scale With A Changing MarketplaceBusiness Models, Raising Capital, Matt D'AmourMay 24, 2018business-models raising-capitalmanufacturing-processing national-wholesale-brand
TRIBALÍ
Angela Mavridis Of TRIBALÍ Foods On Resonating With Your TribeBusiness Models, Sales and Marketing, , Angela MavridisMay 10, 2018business-models sales-and-marketingmanufacturing-processing national-wholesale-brand vertically-integrated-business-model
Union Kitchen
How Union Kitchen’s Ecosystem Helps Build Profitable Food BusinessesBusiness Models, Raising Capital, Sales and Marketing, , , Cullen GilchristApril 19, 2018business-models raising-capital sales-and-marketingregional-wholesale-brand shared-use-kitchen small-direct-local-food-brand small-food-startups
Misty Farmstead
Value-Added Producer Grants With Jim GageRaising Capital, , , Jim GageApril 5, 2018raising-capitalcsa food-hub manufacturing-processing value-added-agriculture
Keewaydin Farms
Rightsizing The Ship: A Farmer’s Tale of Scaling DownBusiness Models, Operations, , Rufus HauckeMarch 22, 2018business-models operationscsa food-hub value-added-agriculture
Know Brainer
Scaling Innovative Food Products At The Right TimeBusiness Models, Raising Capital, Shari LeidichMarch 8, 2018business-models raising-capitalnational-wholesale-brand regional-wholesale-brand
Cogent Consulting Impact Investing Ecosystem
Impact Investing In Regenerative AgricultureRaising CapitalEric WhiteFebruary 16, 2018raising-capitalvalue-added-agriculture
Seal The Seasons Blueberries Berry Blend
How Seal The Seasons Matches Mission With ScaleOperations, Sales and Marketing, , , Patrick MateerFebruary 1, 2018operations sales-and-marketingfood-hub manufacturing-processing regional-wholesale-brand shared-use-kitchen
Top Note Tonic
How Top Note Tonic Pivoted Beverage Categories and Understood Their MarketBusiness Models, Sales and Marketing, Mary PellettieriJanuary 18, 2018business-models sales-and-marketingnational-wholesale-brand regional-wholesale-brand
Mobcraft Brewery And Taproom
MobCraft Beer’s Creative Sourcing of Recipes and FinancingBusiness Models, Raising Capital, Sales and Marketing, , Henry SchwartzJanuary 4, 2018business-models raising-capital sales-and-marketingmanufacturing-processing national-wholesale-brand regional-wholesale-brand
Madison Sourdough Dave Lohrentz
Growing Madison Sourdough Intentionally Through Vertical IntegrationBusiness Models, David LorentzDecember 21, 2017business-modelssmall-direct-local-food-brand vertically-integrated-business-model
Underground Food Collective
Jonny Hunter Of Underground Food Collective On Thinking Bigger in the Food SystemBusiness Models, Raising Capital, Sales and MarketingJonathan HunterDecember 7, 2017business-models raising-capital sales-and-marketinghorizontally-integrated-business-model
Clare And Matt Quince And Apple
A Steady, Slow Growth Path For Quince and Apple’s Niche DominationBusiness Models, Raising Capital, Sales and Marketing, , , Matt Stoner Fehsenfeld & Clare Stoner FehsenfeldNovember 22, 2017business-models raising-capital sales-and-marketingmanufacturing-processing national-wholesale-brand regional-wholesale-brand small-direct-local-food-brand
Love The Wild Box
How Love The Wild Built A National Brand For Frozen Farmed FishBusiness Models, Raising Capital, Sales and Marketing, Jacqueline ClaudiaNovember 16, 2017business-models raising-capital sales-and-marketingnational-wholesale-brand regional-wholesale-brand
Financial Management For Food Businesses
Refining Your Processes and Building Great Financial Packages For Your Food BusinessFinancial Management, OperationsDaniel LemmerNovember 2, 2017financial-management operationsapplies-to-all-business-models
Wisconsin SBDC
Building Great Financial Systems For Your Food BusinessFinancial ManagementDaniel LemmerOctober 20, 2017financial-managementapplies-to-all-business-models
Flavor Temptations
Food Business Brands Evolve With The ConsumerBusiness Models, Sales and Marketing, Sara Parthasarathy & Partha SabnivissSeptember 29, 2017business-models sales-and-marketingnational-wholesale-brand regional-wholesale-brand
Rural Business Investment
The Capital Conundrum of Rural Economic DevelopmentRaising Capital, Sam RikkersSeptember 11, 2017raising-capitalmanufacturing-processing value-added-agriculture
Midwestern BioAg
Midwestern BioAg and the Business of Biological FarmingOperations, Leilani DurandAugust 21, 2017operationscsa value-added-agriculture
FaB Wisconsin
New Product Development and Rollouts For National Food and Beverage Brands: A ProcessOperations, Sales and MarketingBrad RostowfskeAugust 15, 2017operations sales-and-marketingnational-wholesale-brand
FEED Kitchens
Shared-Use Kitchens And Their Tenants: A Shared Path to Financial SustainabilityBusiness Models, Adam HaenJuly 19, 2017business-modelsshared-use-kitchen small-food-startups
WasteCap
Considering Manufacturing In-House? Waste Can Be A Resource That Improves Your Food Business’ Bottom LineOperations, Travis BlombergJuly 7, 2017operationsmanufacturing-processing vertically-integrated-business-model
LBW Wealth
How Much Is My Company Worth? Company Valuations With LBW Wealth ManagementRaising CapitalTimothy Bickmore & Nathaniel LeachJune 24, 2017raising-capitalapplies-to-all-business-models
WBD
SBA 504 Loans with Diane Byler of WBDRaising Capital, , Diane BylerJune 9, 2017raising-capitalmanufacturing-processing national-wholesale-brand vertically-integrated-business-model
Wisconsin Food Hub Cooperative
Food Hubs with Tara Roberts-Turner of the Wisconsin Food Hub CooperativeBusiness ModelsTara Roberts-TurnerMay 19, 2017business-modelsfood-hub
Farm Credit
Farm Credit and Value-Added AgricultureFinancial Management, Raising Capital, Paul DietmannMay 5, 2017financial-management raising-capitalcsa value-added-agriculture
The Conscious Carnivore
Black Earth Meats Evolves Into Conscious CarnivoreBusiness Models, Bartlett DurandApril 20, 2017business-modelsmanufacturing-processing value-added-agriculture
Black Earth Meats
Biological Farming and Human Scale MeatBusiness Models, Bartlett DurandApril 7, 2017business-modelsmanufacturing-processing value-added-agriculture
Chocolaterian
A Food Business Model Journey with Leanne CordiscoBusiness ModelsLeanne CordiscoMarch 21, 2017business-modelsvertically-integrated-business-model
Summit Credit Union Logo
Working With Credit Unions Like Summit Credit Union To Grow Your Food BusinessRaising CapitalDana Hoffmann & Jason HerlitzkeMarch 6, 2017raising-capitalapplies-to-all-business-models
WWBIC
Working With Alternative Lenders like WWBIC To Grow Your Food BusinessRaising Capital, Andrea Hughes & An NguyenFebruary 17, 2017raising-capitalsmall-direct-local-food-brand small-food-startups
Gorilly Goods
Getting All The Way to a Strategic Investment In Your Food CompanyBusiness Models, Raising CapitalStephen McDiarmid & Chris McDiarmidFebruary 2, 2017business-models raising-capitalnational-wholesale-brand
UW Law and Entrepreneurship Clinic
What’s In a Name? Trademark Protection for Your Food or Beverage BrandLegal, Operations, Sales and MarketingJeff GlazerJanuary 19, 2017legal operations sales-and-marketingapplies-to-all-business-models
Looking Over Legal Documents
Running the Gauntlet: Leveraging Legal Rights and Regs in Craft Beer StartupsLegal, Operations, , Jeff GlazerJanuary 5, 2017legal operationsmanufacturing-processing national-wholesale-brand regional-wholesale-brand
Legal Documents
Formation Documents, Raising Equity, and Protecting RecipesLegal, Operations, Raising Capital, Sales and MarketingJeff GlazerDecember 2, 2016legal operations raising-capital sales-and-marketingapplies-to-all-business-models
Creme de la Coulee
Growing An Artisan Cheese Company By Selling Direct to ConsumersBusiness ModelsBill AndersonNovember 17, 2016business-modelssmall-direct-local-food-brand
Yumbutter
Building Yumbutter Into a National Nut and Seed Butter BrandRaising CapitalMatt D'AmourNovember 7, 2016raising-capitalnational-wholesale-brand

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