Edible-Alpha® Podcast | Edible-Alpha®

The Edible-Alpha^® podcast is your source for actionable insights into making money in food.

Hosted by Tera Johnson, we talk to a wide range of stakeholders about what it really takes to grow a successful food business.

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“This podcast is incredibly inspiring and helpful to aspiring, new and seasoned entrepreneurs. A must-listen for anyone looking to start a new food business.”

Marie Raboin, Brix Cider

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Title	Categories	Business Model	Podcast Interviewee	Date	Business Name	categories_hfilter	business-model_hfilter
Driftless Provisions Slices into the Charcuterie Business	Operations	Applies To All Business Models	Ryan Wagner, Justin VerMeer and Spencer Schaller	May 6, 2021	Driftless Provisions	operations	applies-to-all-business-models
Katie Mleziva Gets Real About Brand Strategy	Sales and Marketing	Applies To All Business Models	Katie Mleziva	April 22, 2021	Real Food Brands	sales-and-marketing	applies-to-all-business-models
Connoils Scales from One-Woman Op to One-Stop Shop	Business Models, Operations	National Wholesale Brand	Stacy Peterson	April 8, 2021	Connoils	business-models operations	national-wholesale-brand
The Nuts and Bolts (and Benefits) of Scenario Planning	Business Models, Raising Capital	Applies To All Business Models	Eric DeLuca	March 25, 2021	Leverage Point Consulting	business-models raising-capital	applies-to-all-business-models
Meadowlark Organics Forges Path to Farm Ownership	Business Models, Operations, Raising Capital	Regional Wholesale Brand, Value-Added Agriculture	John Wepking	March 11, 2021	Meadowlark Organics	business-models operations raising-capital	regional-wholesale-brand value-added-agriculture
Expert Insights into Selling on Amazon	Business Models, Sales and Marketing	National Wholesale Brand, Regional Wholesale Brand, Retail Grocery Cooperatives, Small Direct Local Food Brand, Small Food Startups, Value-Added Agriculture	Michael Zhang	February 25, 2021	Fenrici Brands	business-models sales-and-marketing	national-wholesale-brand regional-wholesale-brand retail-grocery-cooperatives small-direct-local-food-brand small-food-startups value-added-agriculture
Breadtopia Builds off Pandemic Business Boom	Business Models, Operations, Raising Capital	National Wholesale Brand	Galen Saturley	February 11, 2021	Breadtopia	business-models operations raising-capital	national-wholesale-brand
Paul Willis Talks Scaling up Humanely Raised Pork	Business Models, Operations, Raising Capital, Sales and Marketing	National Wholesale Brand, Value-Added Agriculture		January 28, 2021		business-models operations raising-capital sales-and-marketing	national-wholesale-brand value-added-agriculture
Impact Investing Fosters Organic Farmland Security	Raising Capital	Value-Added Agriculture	David Miller	January 15, 2021	Iroquois Valley Farmland REIT	raising-capital	value-added-agriculture
Gary Zimmer Shares How Healthy Soil Yields Success	Business Models, Operations, Raising Capital	Value-Added Agriculture	Gary Zimmer and Leilani Zimmer	January 1, 2021		business-models operations raising-capital	value-added-agriculture
Scaling Managed Dairy Grazing for Max Impact	Business Models, Operations	Value-Added Agriculture	Joe Tomandl	November 27, 2020		business-models operations	value-added-agriculture
Urban Ag Venture Blends Business and Social Mission	Business Models, Operations	Aquaponics or Hydroponics, Small Direct Local Food Brand	Mark and Judy Thomas	November 13, 2020		business-models operations	aquaponics-hydroponics small-direct-local-food-brand
Transparency and Trust Fuel The Honest Bison’s Rapid Online Growth	Business Models, Raising Capital, Sales and Marketing	National Wholesale Brand	Sean Lenihan	October 30, 2020		business-models raising-capital sales-and-marketing	national-wholesale-brand
Lost Creek Farm Shares the Stories Behind Food	Business Models	Agri-tourism	Mike Costello and Amy Dawson	October 15, 2020		business-models	agri-tourism
For Atlantic Sea Farms, Mission Drives Market	Business Models, Operations, Raising Capital, Sales and Marketing	Manufacturing and Processing, National Wholesale Brand, Value-Added Agriculture, Vertically Integrated Business Model	Briana Warner	October 2, 2020		business-models operations raising-capital sales-and-marketing	manufacturing-processing national-wholesale-brand value-added-agriculture vertically-integrated-business-model
Brix Cider Pivots to Food Hub to Withstand Pandemic	Business Models	Applies To All Business Models	Marie Raboin	September 14, 2020		business-models	applies-to-all-business-models
Regenerative Goat Dairy Explores Silvopasture Agroforestry	Business Models	Agri-tourism, Value-Added Agriculture, Vertically Integrated Business Model	Leslie Cooperband and Wes Jarrell	September 3, 2020		business-models	agri-tourism value-added-agriculture vertically-integrated-business-model
Bread SRSLY Puts People Ahead of Profit	Business Models	Applies To All Business Models	Sadie Scheffer	August 20, 2020		business-models	applies-to-all-business-models
Scout Canning Makes Shelf-Stable Seafood Sustainable	Business Models, Operations, Raising Capital, Sales and Marketing	Manufacturing and Processing, National Wholesale Brand, Regional Wholesale Brand, Small Direct Local Food Brand	Adam Bent	August 6, 2020		business-models operations raising-capital sales-and-marketing	manufacturing-processing national-wholesale-brand regional-wholesale-brand small-direct-local-food-brand
Transforming ‘Waste’ into Wow-Worthy Beverages	Business Models, Operations	Applies To All Business Models	Paul Evers	July 9, 2020		business-models operations	applies-to-all-business-models
Reshaping the Supply Chain for Max Efficiency	Business Models, Operations	Applies To All Business Models	Brad Rostowfske	June 29, 2020		business-models operations	applies-to-all-business-models
How Self-Manufacturing Helps Food Brands Be Nimble	Business Models, Operations, Sales and Marketing	Manufacturing and Processing, National Wholesale Brand, Regional Wholesale Brand, Small Direct Local Food Brand, Small Food Startups, Vertically Integrated Business Model	Kate Flynn	June 16, 2020		business-models operations sales-and-marketing	manufacturing-processing national-wholesale-brand regional-wholesale-brand small-direct-local-food-brand small-food-startups vertically-integrated-business-model
Building a Beverage Brand, from Foraging to Financing	Business Models, Operations, Raising Capital, Sales and Marketing	National Wholesale Brand, Regional Wholesale Brand, Small Direct Local Food Brand, Small Food Startups	Rachel Young	May 27, 2020		business-models operations raising-capital sales-and-marketing	national-wholesale-brand regional-wholesale-brand small-direct-local-food-brand small-food-startups
The Inside Scoop on Selling Online Today	Business Models, Sales and Marketing	Applies To All Business Models	Matthew Starr	May 18, 2020		business-models sales-and-marketing	applies-to-all-business-models
CFO Savvy for Growing Food Brands	Business Models, Financial Management, Raising Capital	Applies To All Business Models	Heidi Huntington	May 1, 2020		business-models financial-management raising-capital	applies-to-all-business-models
Regenerating a Family Farm for the Future	Business Models, Operations, Sales and Marketing	Community Supported Agriculture (CSA), Value-Added Agriculture	Jen Riemer, Bryce Riemer	April 17, 2020		business-models operations sales-and-marketing	csa value-added-agriculture
Is Bankruptcy Best? How Food Businesses Can Decide	Business Models, Financial Management, Legal, Operations	Applies To All Business Models	Bartlett Durand	April 3, 2020		business-models financial-management legal operations	applies-to-all-business-models
How Food and Farm Businesses Can Survive This Pandemic	Business Models, Financial Management, Operations, Raising Capital	Applies To All Business Models	Ted LeBow	March 23, 2020		business-models financial-management operations raising-capital	applies-to-all-business-models
Disrupting a Category with Innovation, Authenticity and Sustainability	Business Models, Raising Capital, Sales and Marketing	National Wholesale Brand, Regional Wholesale Brand	Sascha Dhanjal	March 6, 2020		business-models raising-capital sales-and-marketing	national-wholesale-brand regional-wholesale-brand
The Importance of Getting New Food Products ‘Retail Ready’	Business Models	National Wholesale Brand, Regional Wholesale Brand, Small Direct Local Food Brand, Small Food Startups	Allison Ball	February 24, 2020		business-models	national-wholesale-brand regional-wholesale-brand small-direct-local-food-brand small-food-startups
Innovation and Differentiation Drive Success for Century Sun Oil	Business Models	Regional Wholesale Brand, Small Direct Local Food Brand, Value-Added Agriculture	Pam and Dale Johnson	February 6, 2020		business-models	regional-wholesale-brand small-direct-local-food-brand value-added-agriculture
How Rural Food Businesses Can Thrive—and Revive Communities	Business Models	National Wholesale Brand	Paul Scharfman	January 24, 2020		business-models	national-wholesale-brand
Generating Income In A Small Diversified Vegetable Farm	Business Models	Vertically Integrated Business Model	David and Abby Bachhuber	January 5, 2020		business-models	vertically-integrated-business-model
Embracing the Entrepreneurial Spirit – Creating a Diversified Agritourism Business	Business Models	Agri-tourism, Horizontally Integrated Business Model	Mary Ann Bellazzini	November 29, 2019		business-models	agri-tourism horizontally-integrated-business-model
Franchising Food Businesses With Jason Schleip	Operations, Sales and Marketing	Horizontally Integrated Business Model, Regional Wholesale Brand, Small Food Startups	Jason Schleip	October 23, 2019		operations sales-and-marketing	horizontally-integrated-business-model regional-wholesale-brand small-food-startups
How SAGE revitalizes agriculture near cities	Legal	Community Supported Agriculture (CSA), Food Hub, Small Food Startups	Sibella Krouse	September 5, 2019		legal	csa food-hub small-food-startups
Visualizing The Food System With Kitchen Sync Strategies	Operations	Food Hub, Manufacturing and Processing	Elliott Smith and Sarah Axe	August 15, 2019		operations	food-hub manufacturing-processing
“Rolling Up Your Sleeves” – How KTC Does Effective Food Business Consulting	Financial Management, Operations	Agri-tourism, Food Hub, Manufacturing and Processing, Value-Added Agriculture	Ted LeBow and Jennifer Brodsky	August 1, 2019		financial-management operations	agri-tourism food-hub manufacturing-processing value-added-agriculture
Hospital-Based Farming – A Bridge To Community Health And Wellness	Business Models, Operations	Community Supported Agriculture (CSA), Food Hub	Amanda Sweetman	July 3, 2019		business-models operations	csa food-hub
Transforming a Food Pantry into an Engine for Rural Prosperity	Business Models	Shared-Use Kitchen	Michael McCormick	June 11, 2019		business-models	shared-use-kitchen
Leveraging Plant Based Foods For Rural Prosperity	Operations	Value-Added Agriculture	Barnett Sporkin-Morrison	May 23, 2019		operations	value-added-agriculture
The Chesterhill Produce Auction: A Catalyst For Produce Producers	Sales and Marketing	Food Hub, Value-Added Agriculture	Brian Vadakin & Joe Barbaree	May 9, 2019		sales-and-marketing	food-hub value-added-agriculture
At Evolve Brands, Strategy is Everything	Sales and Marketing	Manufacturing and Processing, National Wholesale Brand	Frank Jimenez	April 23, 2019		sales-and-marketing	manufacturing-processing national-wholesale-brand
How The Fair Food Fund’s Patient Capital Yields Great Impact	Raising Capital	Applies To All Business Models	Alex Linkow	March 21, 2019		raising-capital	applies-to-all-business-models
Tim Keane On Golden Angels Investors’ Funding Philosophy	Raising Capital	Applies To All Business Models	Tim Keane	March 7, 2019		raising-capital	applies-to-all-business-models
Joel Solomon On How Food Businesses Can Be Part Of The Clean Money Revolution	Raising Capital	Applies To All Business Models	Joel Solomon	February 7, 2019		raising-capital	applies-to-all-business-models
Peter Robertson of RP’s Pasta On Managing Growth And Changing With The Consumer	Operations, Sales and Marketing	National Wholesale Brand	Peter Robertson	January 24, 2019		operations sales-and-marketing	national-wholesale-brand
Ownership Differentiates Willy St. Co-op In A Changing Grocery Market	Business Models	Retail Grocery Cooperatives	Brendon Smith	January 10, 2019		business-models	retail-grocery-cooperatives
This Food Hub Leverages A Diverse Food Shed For A Resilient Future	Operations	Food Hub	Ron Williams Jr.	November 29, 2018		operations	food-hub
Food Entrepreneurship and Resilience – A Funky Fresh Take With Trueman McGee	Operations, Sales and Marketing	Regional Wholesale Brand, Small Direct Local Food Brand, Small Food Startups	Trueman McGee	October 18, 2018		operations sales-and-marketing	regional-wholesale-brand small-direct-local-food-brand small-food-startups
ReGrained, A Business Model For The Long Term And The Planet	Business Models, Operations, Raising Capital	Manufacturing and Processing, National Wholesale Brand	Daniel Kurzrock	September 25, 2018		business-models operations raising-capital	manufacturing-processing national-wholesale-brand
Grow Your Food Brand On Amazon, If You Constantly Optimize	Operations, Sales and Marketing	National Wholesale Brand, Regional Wholesale Brand	Jeff Walcoff	September 6, 2018		operations sales-and-marketing	national-wholesale-brand regional-wholesale-brand
How A Bank Can Strengthen Farming Communities Through Innovative Lending	Financial Management, Raising Capital	Community Supported Agriculture (CSA), Manufacturing and Processing, Value-Added Agriculture	Bill Kitsch	August 23, 2018		financial-management raising-capital	csa manufacturing-processing value-added-agriculture
How This Hard Cider Business Is Learning From “The Struggle”	Operations, Raising Capital	Manufacturing and Processing, Regional Wholesale Brand	Marie Raboin & Matt Raboin	July 19, 2018		operations raising-capital	manufacturing-processing regional-wholesale-brand
Growing A Successful Retail Food Co-op By Meeting Your Member’s Needs	Financial Management, Operations	Retail Grocery Cooperatives	Nicole Sallaberry	June 21, 2018		financial-management operations	retail-grocery-cooperatives
The Farmer Education Continuum In The Colorado Mountains	Business Models, Operations	Agri-tourism, Community Supported Agriculture (CSA), Food Hub, Value-Added Agriculture	Beth LaShell	June 7, 2018		business-models operations	agri-tourism csa food-hub value-added-agriculture
How Tribe 9 Foods Balances Economies Of Scale With A Changing Marketplace	Business Models, Raising Capital	Manufacturing and Processing, National Wholesale Brand	Matt D'Amour	May 24, 2018		business-models raising-capital	manufacturing-processing national-wholesale-brand
Angela Mavridis Of TRIBALÍ Foods On Resonating With Your Tribe	Business Models, Sales and Marketing	Manufacturing and Processing, National Wholesale Brand, Vertically Integrated Business Model	Angela Mavridis	May 10, 2018		business-models sales-and-marketing	manufacturing-processing national-wholesale-brand vertically-integrated-business-model
How Union Kitchen’s Ecosystem Helps Build Profitable Food Businesses	Business Models, Raising Capital, Sales and Marketing	Regional Wholesale Brand, Shared-Use Kitchen, Small Direct Local Food Brand, Small Food Startups	Cullen Gilchrist	April 19, 2018		business-models raising-capital sales-and-marketing	regional-wholesale-brand shared-use-kitchen small-direct-local-food-brand small-food-startups
Value-Added Producer Grants With Jim Gage	Raising Capital	Community Supported Agriculture (CSA), Food Hub, Manufacturing and Processing, Value-Added Agriculture	Jim Gage	April 5, 2018		raising-capital	csa food-hub manufacturing-processing value-added-agriculture
Rightsizing The Ship: A Farmer’s Tale of Scaling Down	Business Models, Operations	Community Supported Agriculture (CSA), Food Hub, Value-Added Agriculture	Rufus Haucke	March 22, 2018		business-models operations	csa food-hub value-added-agriculture
Scaling Innovative Food Products At The Right Time	Business Models, Raising Capital	National Wholesale Brand, Regional Wholesale Brand	Shari Leidich	March 8, 2018		business-models raising-capital	national-wholesale-brand regional-wholesale-brand
Impact Investing In Regenerative Agriculture	Raising Capital	Value-Added Agriculture	Eric White	February 16, 2018		raising-capital	value-added-agriculture
How Seal The Seasons Matches Mission With Scale	Operations, Sales and Marketing	Food Hub, Manufacturing and Processing, Regional Wholesale Brand, Shared-Use Kitchen	Patrick Mateer	February 1, 2018		operations sales-and-marketing	food-hub manufacturing-processing regional-wholesale-brand shared-use-kitchen
How Top Note Tonic Pivoted Beverage Categories and Understood Their Market	Business Models, Sales and Marketing	National Wholesale Brand, Regional Wholesale Brand	Mary Pellettieri	January 18, 2018		business-models sales-and-marketing	national-wholesale-brand regional-wholesale-brand
MobCraft Beer’s Creative Sourcing of Recipes and Financing	Business Models, Raising Capital, Sales and Marketing	Manufacturing and Processing, National Wholesale Brand, Regional Wholesale Brand	Henry Schwartz	January 4, 2018		business-models raising-capital sales-and-marketing	manufacturing-processing national-wholesale-brand regional-wholesale-brand
Growing Madison Sourdough Intentionally Through Vertical Integration	Business Models	Small Direct Local Food Brand, Vertically Integrated Business Model	David Lorentz	December 21, 2017		business-models	small-direct-local-food-brand vertically-integrated-business-model
Jonny Hunter Of Underground Food Collective On Thinking Bigger in the Food System	Business Models, Raising Capital, Sales and Marketing	Horizontally Integrated Business Model	Jonathan Hunter	December 7, 2017		business-models raising-capital sales-and-marketing	horizontally-integrated-business-model
A Steady, Slow Growth Path For Quince and Apple’s Niche Domination	Business Models, Raising Capital, Sales and Marketing	Manufacturing and Processing, National Wholesale Brand, Regional Wholesale Brand, Small Direct Local Food Brand	Matt Stoner Fehsenfeld & Clare Stoner Fehsenfeld	November 22, 2017		business-models raising-capital sales-and-marketing	manufacturing-processing national-wholesale-brand regional-wholesale-brand small-direct-local-food-brand
How Love The Wild Built A National Brand For Frozen Farmed Fish	Business Models, Raising Capital, Sales and Marketing	National Wholesale Brand, Regional Wholesale Brand	Jacqueline Claudia	November 16, 2017		business-models raising-capital sales-and-marketing	national-wholesale-brand regional-wholesale-brand
Refining Your Processes and Building Great Financial Packages For Your Food Business	Financial Management, Operations	Applies To All Business Models	Daniel Lemmer	November 2, 2017		financial-management operations	applies-to-all-business-models
Building Great Financial Systems For Your Food Business	Financial Management	Applies To All Business Models	Daniel Lemmer	October 20, 2017		financial-management	applies-to-all-business-models
Food Business Brands Evolve With The Consumer	Business Models, Sales and Marketing	National Wholesale Brand, Regional Wholesale Brand	Sara Parthasarathy & Partha Sabniviss	September 29, 2017		business-models sales-and-marketing	national-wholesale-brand regional-wholesale-brand
The Capital Conundrum of Rural Economic Development	Raising Capital	Manufacturing and Processing, Value-Added Agriculture	Sam Rikkers	September 11, 2017		raising-capital	manufacturing-processing value-added-agriculture
Midwestern BioAg and the Business of Biological Farming	Operations	Community Supported Agriculture (CSA), Value-Added Agriculture	Leilani Durand	August 21, 2017		operations	csa value-added-agriculture
New Product Development and Rollouts For National Food and Beverage Brands: A Process	Operations, Sales and Marketing	National Wholesale Brand	Brad Rostowfske	August 15, 2017		operations sales-and-marketing	national-wholesale-brand
Shared-Use Kitchens And Their Tenants: A Shared Path to Financial Sustainability	Business Models	Shared-Use Kitchen, Small Food Startups	Adam Haen	July 19, 2017		business-models	shared-use-kitchen small-food-startups
Considering Manufacturing In-House? Waste Can Be A Resource That Improves Your Food Business’ Bottom Line	Operations	Manufacturing and Processing, Vertically Integrated Business Model	Travis Blomberg	July 7, 2017		operations	manufacturing-processing vertically-integrated-business-model
How Much Is My Company Worth? Company Valuations With LBW Wealth Management	Raising Capital	Applies To All Business Models	Timothy Bickmore & Nathaniel Leach	June 24, 2017		raising-capital	applies-to-all-business-models
SBA 504 Loans with Diane Byler of WBD	Raising Capital	Manufacturing and Processing, National Wholesale Brand, Vertically Integrated Business Model	Diane Byler	June 9, 2017		raising-capital	manufacturing-processing national-wholesale-brand vertically-integrated-business-model
Food Hubs with Tara Roberts-Turner of the Wisconsin Food Hub Cooperative	Business Models	Food Hub	Tara Roberts-Turner	May 19, 2017		business-models	food-hub
Farm Credit and Value-Added Agriculture	Financial Management, Raising Capital	Community Supported Agriculture (CSA), Value-Added Agriculture	Paul Dietmann	May 5, 2017		financial-management raising-capital	csa value-added-agriculture
Black Earth Meats Evolves Into Conscious Carnivore	Business Models	Manufacturing and Processing, Value-Added Agriculture	Bartlett Durand	April 20, 2017		business-models	manufacturing-processing value-added-agriculture
Biological Farming and Human Scale Meat	Business Models	Manufacturing and Processing, Value-Added Agriculture	Bartlett Durand	April 7, 2017		business-models	manufacturing-processing value-added-agriculture
A Food Business Model Journey with Leanne Cordisco	Business Models	Vertically Integrated Business Model	Leanne Cordisco	March 21, 2017		business-models	vertically-integrated-business-model
Working With Credit Unions Like Summit Credit Union To Grow Your Food Business	Raising Capital	Applies To All Business Models	Dana Hoffmann & Jason Herlitzke	March 6, 2017		raising-capital	applies-to-all-business-models
Working With Alternative Lenders like WWBIC To Grow Your Food Business	Raising Capital	Small Direct Local Food Brand, Small Food Startups	Andrea Hughes & An Nguyen	February 17, 2017		raising-capital	small-direct-local-food-brand small-food-startups
Getting All The Way to a Strategic Investment In Your Food Company	Business Models, Raising Capital	National Wholesale Brand	Stephen McDiarmid & Chris McDiarmid	February 2, 2017		business-models raising-capital	national-wholesale-brand
What’s In a Name? Trademark Protection for Your Food or Beverage Brand	Legal, Operations, Sales and Marketing	Applies To All Business Models	Jeff Glazer	January 19, 2017		legal operations sales-and-marketing	applies-to-all-business-models
Running the Gauntlet: Leveraging Legal Rights and Regs in Craft Beer Startups	Legal, Operations	Manufacturing and Processing, National Wholesale Brand, Regional Wholesale Brand	Jeff Glazer	January 5, 2017		legal operations	manufacturing-processing national-wholesale-brand regional-wholesale-brand
Formation Documents, Raising Equity, and Protecting Recipes	Legal, Operations, Raising Capital, Sales and Marketing	Applies To All Business Models	Jeff Glazer	December 2, 2016		legal operations raising-capital sales-and-marketing	applies-to-all-business-models
Growing An Artisan Cheese Company By Selling Direct to Consumers	Business Models	Small Direct Local Food Brand	Bill Anderson	November 17, 2016		business-models	small-direct-local-food-brand
Building Yumbutter Into a National Nut and Seed Butter Brand	Raising Capital	National Wholesale Brand	Matt D'Amour	November 7, 2016		raising-capital	national-wholesale-brand

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