Our Mission Is To Ensure High-Quality Financial Technical Assistance For Every Food, Beverage and Value-Added Farm Business
Edible-Alpha® is a project of the Food Finance Institute (FFI) and the University of Wisconsin System’s Institute of Business and Entrepreneurship. Directed by Tera Johnson, FFI leverages and supports a collaborative network of professionals focused on the food, beverage and value-added agriculture sector. Through supporting this collaborative network with training, resources, tools and mentorship, FFI fulfills its mission of making sophisticated financial technical assistance available to every growing food, beverage and value-added agriculture enterprise.
There are, unfortunately, many bad business ideas being circulated on the internet. That’s why we only collaborate with people working in the trenches to build and fund profitable food businesses, including consultants, lenders, investors and entrepreneurs to develop and curate content for Edible-Alpha®.
Edible-Alpha® is a digital resource hub providing our collaborative network with actionable insights, training, resources and tools that empowers them to provide meaningful financial technical assistance so they can build and fund the next generation of profitable food, beverage and value-added farm businesses.
Curated Free and Premium Content
Edible-Alpha® includes free educational content about the best financial practices of food, beverage and value-added farm businesses. Edible-Alpha® also includes premium (paid) content, digital training and access to a community of practitioners who can help the next generation of food and beverage businesses get profitable and raise money.
About Tera Johnson, Founder and Director
Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha® podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute and winner of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.