Our Mission Is To Ensure High-Quality Financial Technical Assistance For Every Food, Beverage and Value-Added Farm Business

Edible-Alpha® is a project of the Food Finance Institute (FFI) and the University of Wisconsin System’s Institute of Business and Entrepreneurship. Directed by Tera Johnson, FFI leverages and supports a collaborative network of professionals focused on the food, beverage and value-added agriculture sector. Through supporting this collaborative network with training, resources, tools and mentorship, FFI fulfills its mission of making sophisticated financial technical assistance available to every growing food, beverage and value-added agriculture enterprise.

Why Edible-Alpha®?

There are, unfortunately, many bad business ideas being circulated on the internet. That’s why we only collaborate with people working in the trenches to build and fund profitable food businesses, including consultants, lenders, investors and entrepreneurs to develop and curate content for Edible-Alpha®.

Edible-Alpha® is a digital resource hub providing our collaborative network with actionable insights, training, resources and tools that empowers them to provide meaningful financial technical assistance so they can build and fund the next generation of profitable food, beverage and value-added farm businesses.

Curated Free and Premium Content

Edible-Alpha® includes free educational content about the best financial practices of food, beverage and value-added farm businesses. Edible-Alpha® also includes premium (paid) content, digital training and access to a community of practitioners who can help the next generation of food and beverage businesses get profitable and raise money.

About Tera Johnson, Founder and Director

Tera Johnson Headshot

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha® podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder and Directoe of the Food Finance Institute and recipient of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.

Need more info or content for a speaking engagement or story?

Nutrition Capital Network

Nutrition Capital Network

Tera currently serves on the NCN Selection Committee that helps to qualify dealflow in the natural products industry and mentor presenting companies. Tera mentored Love The Wild Founder Jacqueline Claudia to win the Expo West 2017 Pitch Slam.

Amazon Whole Foods

New Hope Media Network

In a piece for Nutrition Capital Network and New Hope Network, Tera details how the acquisition of Whole Foods by Amazon could be truly transformative if Amazon can bring more of the sensual Whole Foods experience online. Read more.

Rural Business Investment

Rural Opportunity Initiative

Tera partnered with the Georgetown Rural Opportunity Initiative and spoke at the Rural Investment Workshop in Des Moines, an event focused on how to close the gap of access to capital between entrepreneurs and investors in Rural America. Read more.

Zacary Smucker-Bryan, Edible-Alpha® Program Manager

Zac joined FFI in October 2016. As the Edible-Alpha® Program Manager for FFI leads the product development and project management for the Edible-Alpha digital learning platform. He also leads the content production and curation process for the site, including the production of the Edible-Alpha podcast and newsletter. If you have a question about one of our digital assets or need helping finding a resource, chances are you will hear from him.

Before working at FFI, Zac was most recently the Investor Relations and Communications Manager for WCCN, an international nonprofit impact investing fund headquartered in Madison that invests in microfinance and fair trade organizations in Latin America. Zac has a B.A. of History and a Masters of Public Administration (MPA), both from the University of North Texas, where he graduated Summa Cum Laude. View Zac’s LinkedIn.

Sarah Larson, FFI Program Manager

Sarah Larson joined the Food Finance Institute in January 2019 and manages all Boot Camp and Consultant Training programming, as well as other speaking engagements. In addition, she also manages special projects for FFI, leads business development for new partnerships and provides consulting and technical resources to food and beverage clients. If you want to partner with FFI to put on a training or boot camp or provide technical assistance to your clients and stakeholders, you will likely talk to her!

Sarah has over 14 years of experience working with food in both the private and public sector. She was the first employee at Wisconsin Specialty Protein (WSP) where she helped launch the national tera’swhey® brand. In her many roles at WSP she managed key tasks of business operations from finance to sales. She has also worked for Death’s Door Spirits and was a National Sales Manager at Tribe 9 Foods. Additionally, Sarah managed the Wisconsin statewide AmeriCorps Farm to School Program at the Wisconsin Department of Agriculture, Trade, and Consumer Protection and served as the Farm to Business Program Director at nonprofit REAP Food Group. She holds a BA in English and Philosophy from UW La Crosse and a Master’s Degree in Public Health from UW Madison. View Sarah’s LinkedIn.