Our Mission Is To Ensure High-Quality Financial Technical Assistance For Every Food, Beverage and Value-Added Farm Business

Edible Alpha Horizontal Logo

Edible-Alpha® is a project of the Food Finance Institute (FFI) and the University of Wisconsin System’s Institute of Business and Entrepreneurship. Directed by Tera Johnson, FFI leverages and supports a collaborative network of professionals focused on the food, beverage and value-added agriculture sector. Through supporting this collaborative network with training, resources, tools and mentorship, FFI fulfills its mission of making sophisticated financial technical assistance available to every growing food, beverage and value-added agriculture enterprise.

Why Edible-Alpha®?

There are, unfortunately, many bad business ideas being circulated on the internet. That’s why we only collaborate with people working in the trenches to build and fund profitable food businesses, including consultants, lenders, investors and entrepreneurs to develop and curate content for Edible-Alpha®.

Edible-Alpha® is a digital resource hub providing our collaborative network with actionable insights, training, resources and tools that empowers them to provide meaningful financial technical assistance so they can build and fund the next generation of profitable food, beverage and value-added farm businesses.

Curated Free and Premium Content

Edible-Alpha® includes free educational content about the best financial practices of food, beverage and value-added farm businesses. Edible-Alpha® also includes premium (paid) content, digital training and access to a community of practitioners who can help the next generation of food and beverage businesses get profitable and raise money.

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About Tera Johnson, Founder and Director

Tera Johnson Headshot

Tera Johnson is a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha® podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute and winner of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.

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Nutrition Capital Network

Nutrition Capital Network

Tera currently serves on the NCN Selection Committee that helps to qualify dealflow in the natural products industry and mentor presenting companies. Tera mentored Love The Wild Founder Jacqueline Claudia to win the Expo West 2017 Pitch Slam.

Amazon Whole Foods

New Hope Media Network

In a piece for Nutrition Capital Network and New Hope Network, Tera details how the acquisition of Whole Foods by Amazon could be truly transformative if Amazon can bring more of the sensual Whole Foods experience online. Read more.

Rural Business Investment

Rural Opportunity Initiative

Tera partnered with the Georgetown Rural Opportunity Initiative and spoke at the Rural Investment Workshop in Des Moines, an event focused on how to close the gap of access to capital between entrepreneurs and investors in Rural America. Read more.