Matt D’Amour, Co-Founder and Chief of Yumbutter, talks about the importance of having multiple things that distinguish your food brand so you can remain defensibly unique and mitigate the risk of competition. He talks about Yumbutter having 3 Ps:
- Potions: They include unique and disruptive mixes in terms of flavors and nut butter combinations.
- Packaging: They were the first to use a reusable 7-ounce pouch, which provides unique functionality and an eye-catching difference at the grocery store.
- Purpose: They have a buy one, feed one program to feed lower-income people in Guatemala and are a certified B-Corps.