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Consider That Unconventional Market

10 minute Free read by Edible-Alpha®

Sometimes certain products or certain classes of products make more sense in certain markets than others. For example, heavy or perishable food items make less sense to sell online due to the shipping costs and logistics involved. But unconventional markets could make sense if location or customer data suggests it is a good idea.

Article about Sales and Marketing for businesses that are Pre-Venture | Startups

Your Food Business Needs Multiple Strategies

10 minute Free read by Edible-Alpha®

Good strategies are ones that reflect current relationships with customers/partners and current market realities, and thus, can shift as those things shift. Without a well-documented strategy, even well-meaning food entrepreneurs can get distracted or fail to execute on their business’ core needs and goals.

Article about Business Models for businesses that are Growing and Scaling

At Evolve Brands, Strategy is Everything

1 hour & 20 minutes of Free audio by Edible-Alpha®

Since the snack category is crowded, Evolve Brands has focused their efforts on sales and marketing to build and continually support a strong distribution footprint of around 2,500 independent, natural and co-op grocery stores. From there, they can pursue a larger go-to-market strategy.

Podcast about Sales and Marketing for businesses that are Growing and Scaling

The Chesterhill Produce Auction: A Catalyst For Produce Producers

1 hour of Free audio by Edible-Alpha®

The auction focuses on getting smaller producers in the area to the scale to where they can sell and get attention for their products. Last year the auction grossed over $300,000, with the auction taking a 16% commission for all vegetables sold.

Podcast about Sales and Marketing for businesses that are Growing and Scaling

Leveraging Plant Based Foods For Rural Prosperity

1 hour & 10 minutes of Free audio by Edible-Alpha®

Great Falls is seeking to leverage its reputation as the “Golden Triangle” to grow its larger scale producers (as opposed to smaller scale, cottage food industry producers) for larger domestic markets. Consumer demand is suggesting the best path lays in fulfilling a plant forward diet.

Podcast about Operations for businesses that are Growing and Scaling

Financial Technical Assistance

Why Financial Technical Assistance Is Key To Food Entrepreneurs’ Success

10 minute Free read by Edible-Alpha®

Access to high quality financial technical assistance is the biggest gap in accelerating the growth and success of more good food and beverage companies. Companies can transform, grow and thrive when they have access to this kind of assistance and when the founders surround themselves with the right people, including technical assistance providers.

Article about Raising Capital for businesses that are Pre-Venture | Startups

Due Dilligence

Food Entrepreneurs: Investor Due Diligence is Good For You

10 minute Free read by Edible-Alpha®

Because food businesses tend to grow in a stairstep function rather than incrementally, most food businesses need to raise outside funding to be viable and profitable. Investor due diligence can help entrepreneurs to mature their businesses into viable enterprises because the process forces them to get clear and articulate about how they make money.

Article about Raising Capital for businesses that are Growing and Scaling

Fair Food Network

How The Fair Food Fund’s Patient Capital Yields Great Impact

50 minutes of Free audio by Edible-Alpha®

Seeded with a 2012 challenge grant of $3.75 million, the Fair Food Fund, the impact investing arm of Fair Food Network, has attracted a total of $6.4+ million in grants and program related investments from more than 20 funders. Since then, the Fund has provided more than $3.6 million in financing and business assistance to over 80 enterprises across 9 states.

Podcast about Raising Capital for businesses that are Growing and Scaling

Tim Keane Golden Angels Investors

Tim Keane On Golden Angels Investors’ Funding Philosophy

50 minutes of Free audio by Edible-Alpha®

Golden Angels Investors advise entrepreneurs to focus on building their sales and getting as much customer feedback as they can before they risk too much with the business. This, as well as the identification of competitors, helps validate that the business has some traction in the marketplace in the eyes of investors.

Podcast about Raising Capital for businesses that are Growing and Scaling

Capital Changes Over Time

Your Food Business’ Capital Needs Change Over Time

10 minute Free read by Edible-Alpha®

Getting proper financing for growing food businesses is one of the most challenging obstacles food business owners face, due in large part to the high bar for fundraising and financial communication when growing a food business. And, there are often many sources of capital that need to be brought together to adequately fund the growth of these food businesses.

Article about Raising Capital for businesses that are Growing and Scaling