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These articles are written resources that provide insights into building and funding profitable food, beverage and value-added farm businesses. They include editions of our free Edible-Alpha® Insights newsletter, Edible-Alpha’s® twice monthly roundup of the best food and beverage finance news, events and resources from Edible-Alpha® and around the web. These emails will be coming to you as “Edible-Alpha® Insights” from info@edible-alpha.org every 2nd and 4th Thursday of the month. These are currently all free. Learn more about our Premium Subscription to unlock everything Edible-Alpha® has to offer.

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Kill Your Darlings: Food and Beverage Business Evolution

10 minute Free read by Edible-Alpha®

Some entrepreneurs are uncomfortable with their business idea or product evolving as their business develops. However, most entrepreneurs start out trying to implement one idea, only to get feedback from consumers that the real business opportunity is in a different product, category or maybe even a different business model.

Article about Business Models for businesses that are Growing and Scaling

Calculating Your Cash Flow

Cash Flow Basics (For Farmers)

11 minute Free read by Compeer Financial

Tight cash flow can be challenging, even for the most experienced grower. For a beginning farmer, however, a cash flow crunch can quickly become a disaster. An annual cash flow projection is a very useful tool for a farm. You plot out on a month-by-month basis when cash income will be received and when cash expenses will need to be paid.

Article about Operations for businesses that are Pre-Venture | Startups

Divergent Business Model Path

Your Place Can Shape Your Business Model Path

10 minute Free read by Edible-Alpha®

Different business models have paths i.e. divergent roads that entrepreneurs can choose to follow to achieve their business goals. Choosing one means saying no to another, at least initially, as each path has different scale requirements and requires different levels and sources of capitalization.

Article about Business Models for businesses that are Growing and Scaling

Adam Haen

Essential Advice For Food Startups

15 minute Free read by Adam Haen

Startup food businesses have a multitude of things to consider and do before they every make their product commercially for customers. This guide walks new and aspiring food and beverage business owners through these essential considerations, everything from finding a good mentor to insurance to pricing.

Article about Business Models for businesses that are Pre-Venture | Startups

Big Idea

Execution Matters More Than Your Big, Brilliant Idea

10 minute Free read by Edible-Alpha®

Entrepreneurship and the "Eureka" moment where the entrepreneur has their big, brilliant idea is often glorified in the media and American mythology. What is more difficult is figuring out how to execute on that idea by building the right team/processes and optimizing every aspect of the business for long-term financial success.

Article about Business Models for businesses that are Growing and Scaling

Storytelling

What’s Your Story? Speaking To Your Audiences’ Needs

10 minute Free read by Edible-Alpha®

With consumers, entrepreneurs should develop in-depth personas about their target customer and use the language that speaks directly to their unmet need. When speaking to funders, entrepreneurs need to tell the story of their business model, their revenue model and their brand positioning i.e. the story they reinforce with consumers.

Article about Business Models for businesses that are Pre-Venture | Startups

Grocery Store Categories Growth

Define It: Categories In Action

10 minute Free read by Edible-Alpha®

What category means in the context of a grocery store is difficult to define. Categories could be defined as groups of products that meet a similar consumer need or that can substitute for each other. This allows something like snacks, as a category, to cover many different types of products and have a plethora of sub-categories (salty snacks, sweet snacks, etc.).

Article about Business Models for businesses that are Pre-Venture | Startups | Growing and Scaling

Food And Tech

Innovation in Food Is Different Than Tech

10 minute Free read by Edible-Alpha®

Big food companies realize that they need to innovate. Rather than innovating only in-house, many have been acquiring or strategically investing in new brands at a rapid pace. Innovation in food needs to be matched with an emotional and cultural connection to the consumer through relentless communication about food company's brand promise.

Article about Business Models for businesses that are Growing and Scaling

Amazon’s Acquisition of Whole Foods Disrupts Distribution And Presents Opportunities

20 minute Free read by Edible-Alpha®

There are many reasons why selling food online is difficult. When cognitive neuroscientist track our brain activity as it relates to food, they find that the pleasure centers of our brains light up when we eat and even when we shop. This acquisition opens the possibility that consumers can benefit without degrading their shopping experience.

Article about Business Models for businesses that are Growing and Scaling

Grocery Store Produce Section

Advisors and Feedback Are Essential to Food Business Success

10 minute Free read by Edible-Alpha®

Most successful entrepreneurs have a network of support behind them, like an advisory team, board of directors and funders. These individuals provide mentorship and guidance that is invaluable for that company's success, augmenting what the entrepreneur and management team bring to the fold.

Article about Operations for businesses that are Pre-Venture | Startups

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