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These articles are written resources that provide insights into building and funding profitable food, beverage and value-added farm businesses. They include editions of our free Edible-Alpha® Insights newsletter, Edible-Alpha’s® twice monthly roundup of the best food and beverage finance news, events and resources from Edible-Alpha® and around the web. These emails will be coming to you as “Edible-Alpha® Insights” from info@edible-alpha.org every 2nd and 4th Thursday of the month. These are currently all free. Learn more about our Premium Subscription to unlock everything Edible-Alpha® has to offer.

Customers Are Your Greatest Asset

Your Relationships With Your Customers Are Your Food Business’ Biggest Asset

10 minute Free read by Edible-Alpha®

In a marketplace with rapidly changing food preferences, restrictions, diets and ethical concerns around food production, one of the biggest challenges is figuring out how to deliver a product that solves enough problems for the right customers while building a strong relationship with them.

Article about Sales and Marketing for businesses that are Pre-Venture | Startups

Great Food Entrepreneurs Are Always Learning

Great Food Entrepreneurs Are Always Learning

10 minute Free read by Edible-Alpha®

The best entrepreneurs are getting constant feedback from their customers, reaching out to potential mentors for advice and attending industry events and tradeshows to network with and learn from their peers and industry veterans. This learning can lead entrepreneurs to radically change directions in their business model, product or packaging.

Article about Operations for businesses that are Pre-Venture | Startups

Grocery Store Shelves Where Does My Food Brand Need To Be

Where Does My Food Brand Need To “Be”?

10 minute Free read by Edible-Alpha®

Sometimes the ideal distribution path looks different than the entrepreneur intended when they started the business. The brands that survive today's marketplace will be making decisions about distribution and channels of delivery with customer expectations and preferences at center stage.

Article about Sales and Marketing for businesses that are Growing and Scaling

Median On Farm Household Income

Shifting Farm Business Models

10 minute Free read by Edible-Alpha®

Median on-farm household income has been negative for the past 20 years, with many farms keeping their cash flow positive by increasing their debt load. Finding new business models that allow farmers to be profitable while meeting changing consumer demand will require high-quality technical assistance and coordinated effort from multiple actors.

Article about Business Models for businesses that are Growing and Scaling

Food Companies Grow In Stairsteps

Food Companies Grow In Stair Steps, Not Incrementally

10 minute Free read by Edible-Alpha®

While established food companies can grow slowly and still be profitable, this is much harder, if not impossible, for emerging food companies. Food companies, because they deal in physical products often produced from a long and complex supply chain, grow in stair steps, not incrementally, in order to reach the right scale to be profitable.

Article about Raising Capital for businesses that are Pre-Venture | Startups

Alignment

Shared Financial Management Builds Alignment For Food Businesses

10 minute Free read by Edible-Alpha®

Open book management is sharing the company's finances and key financial drivers openly with managers to increase their buy-in and understanding of the company's performance. By sharing company finances and expecting financial literacy of managers, open-book management allows multiple leaders to use the same language and work towards the same goal.

Article about Financial Management for businesses that are Pre-Venture | Startups

Food Manufacturing

Should I Manufacture Food In-House Or Use A Co-Packer?

10 minute Free read by Edible-Alpha®

The inevitable question food entrepreneurs face when scaling is "should I manufacture food in-house or use a co-packer?" The food entrepreneur's business model, stage of business, financing capacity (i.e. how well they can raise money) and the availability of co-packing capacity for their specific needs all make a difference in deciding how to answer that question.

Article about Operations for businesses that are Growing and Scaling

Customer Relationship

Build The Brand, Build The Food Business Ecosystem

10 minute Free read by Edible-Alpha®

Good brand building is built on an understanding of your target customer and what problems you are solving for them. While it is not the only thing that is needed to build a successful business, those consumer relationships are the lifeblood of all food businesses.

Article about Sales and Marketing for businesses that are Growing and Scaling

Economic Gardening As Part Of An Ecosystem

Grants, Loans, Investments…Welcome To The Food Funding Ecosystem!

10 minute Free read by Edible-Alpha®

To come up with a realistic strategy for action and growth, food entrepreneurs should make efforts to understand this entrepreneurial ecosystem and whether grants, loans, investments or a combination of capital sources makes sense to fund their growth. Only then can food entrepreneurs plant the seeds for a profitable and sustainable food business.

Article about Raising Capital for businesses that are Pre-Venture | Startups

When Should Food Businesses Go Online

When Your Food Business Should Go Online

10 minute Free read by Edible-Alpha®

Food businesses should know the role that online sales will play in their revenue stream and in their business model. Consumers are starting to become omnichannel in their food shopping expectations. Like most things in food entrepreneurship, it is best to let your customers lead the way, and if they expect to find you online, go online and conquer.

Article about Business Models for businesses that are Pre-Venture | Startups

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