Building a Valuable Food Brand
October 29 @ 12:30 pm - 2:30 pm CDT
An event every week that begins at 12:30 pm on Thursday, happening 3 times
What Sets Your Brand Apart?
Your brand is the “North Star” to help you meet the needs of your consumers in a way your competitors can’t, or won’t, to build a brand that stands out in a crowded market. Knowing your Ideal Consumer, Competitive Set & Company Strategy – and documenting it – helps align everything you do on the front and back end of your business to reach your vision. Whether you want to optimize your existing Brand Strategy as you scale, or you are creating it from scratch, the Building a Valuable Food Brand course will help you learn the steps to define your brand and bring it to life.
This 3-part live course is a collaboration between Katie Mleziva of Real Food Brands and the Edible Alpha team. Katie is a Food & Beverage Brand Strategist with twenty years of experience with businesses from fortune 500 companies to small local food and farm businesses. She is passionate about supporting food companies to help more people get access to good food.
During the three live 2-hour sessions Katie will share her step-by-step process to streamline complex brand strategy topics for emerging food brands – why let big brands with big agency budgets have all the fun?!
Topics covered include:
Week 1 – Defining your Brand Strategy: Part 1 (Thursday, October 29th)
- Vision & Values
- Competitive Set
- Most Valuable Consumers
Week 2 – Defining your Brand Strategy: Part 2 (Thursday, November 5th)
- Company Advantages
- Brand Pillars, Positioning & Personality
Week 3 – Brand Strategy Recap (Thursday, November 12th)
- How to align your team and activate your strategy
Bonus! – Each participant receives a free 60-minute 1:1 session with Katie to review your Brand Strategy Workbook. Calls must be scheduled between November 2nd and 25th; scheduling link will be shared upon enrollment.
This course is a good fit for brands who are just starting out and want to set a strong brand foundation, brands who are looking to take their thinking to the next level in order to scale, and industry consultants who want to be able to guide the brands they work with (note for consultants: the workbook cannot be shared with clients, but Katie is happy to discuss a custom workbook for your use).