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In Edible-Alpha® podcast #68, Tera talks with Kate Flynn, cofounder and CEO of Sun & Swell Foods, a Certified B Corporation based in Santa Barbara, California that offers organic whole food grab-and-go snacks and pantry staples.
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In Edible-Alpha® podcast #67, Tera chats with Rachael Young, founder and CEO of YAYAYA, an Austin, Texas-based beverage startup centered around the caffeinated plant yaupon.
If e-commerce wasn’t a priority for food brands before, COVID-19 has certainly made it one.
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In Edible-Alpha® podcast #66, Tera sits down with Matthew Starr, founder of Rally Energy, a caffeinated mint and cough lozenge brand based in Madison, Wisconsin.
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In Edible-Alpha® podcast #64, Tera catches up with Bryce and Jen Riemer of Riemer Family Farm in Brodhead, Wisconsin, which Bryce’s grandfather started in 1927.
The huddles this week focused on how the current situation for food and farm businesses is going to go on for a while and coming out of it will be very slow.
Many food and farm entrepreneurs know their way around a kitchen or carrot crop, but when it comes to the financial stuff, they feel out of their lane.
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In Edible-Alpha® podcast #61, Tera catches up with Sascha Dhanjal, founder and president of Saffi Foods based in Madison, Wisconsin.
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Franchisers make money through initial franchise fee for setup costs, controlling product sales (by buying product, then selling to the stores after marking it up), and royalties, which come off of top line sales of the franchised business in return for the support and process development of the franchiser. This is often the biggest source of income for franchisers.
Sometimes certain products or certain classes of products make more sense in certain markets than others. For example, heavy or perishable food items make less sense to sell online due to the shipping costs and logistics involved. But unconventional markets could make sense if location or customer data suggests it is a good idea.