What good is the latest, greatest product or service if the target customer thinks it’s too confusing, too cumbersome, too expensive, or just not beneficial enough to bother with? Easy answer, right? The company that developed that “solution” probably won’t stay afloat too long.
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In Edible-Alpha® podcast #108, Brad talks with Matt McCoy, founder and president of Field to Freezer, a Hartland, Wisconsin-based software as a service (SaaS) company that’s streamlining wild game and domestic meat processing.
For decades, many people who wanted to work in the food industry would try to land career jobs with big corporations.
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In Edible-Alpha® podcast #107, Brad sits down with Kwadwo Owusu-Ofori, founder and CEO of Twi Pods, maker of single-serve hot cocoa and mocha latte enriched with mental wellness–supporting nutrients.
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In Edible Alpha® podcast #105, Andy talks with Marc Bernard of Rustic Road Farm in Elburn, Illinois.
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In Edible-Alpha® podcast #104, Brad interviews Rachel Smith, founder of Sweet Pea’s, a made-from-scratch treat shop in downtown Mayville, Wisconsin.
Marketing is essential for any business to grow. But most food and farm entrepreneurs already know that.
Many food and farm businesses have been prioritizing sustainable CPG packaging for years, choosing recyclable, compostable, or reusable solutions whenever possible.
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In Edible-Alpha® podcast #102, Brad chats with Michelle Goetsch, founder, and CEO of Betterbin, a data company that empowers consumers and brands to recycle and compost CPG packaging properly.
For farmers looking to diversify their income and boost total revenue, value-adding can be a great way to go. At its core, value-added agriculture means transforming a raw commodity into something new and of greater value. Any of these opportunities can provide immense value to consumers, increase a farm’s notoriety and generate additional income for the farm business.
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