Cash Is Like Oxygen

From Project Nosh:

“The reason to pay attention to cash flow is that when cash goes away from you it really starts to hurt in ways that maybe you didn’t anticipate. Brands must always have realistic forecasts for sales, revenue and growth and it is important to understand when a brand has hit its peak (and realistically may want to consider exiting) — or at least when it has hit its current limits.”

From Project Nosh

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