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Pre-Venture

Companies that are pre-venture are ones that have not officially started official operations yet i.e. are in the “idea” stage. While Edible-Alpha is mostly geared towards businesses that are growing and scaling, our content helps these food businesses learn how to set their business up for success should they choose to take their business to the next level.

Customers Are Always Right?

The Customer Is Always Right (Or, At Least They Are The Ones Who Pay...

10 minute Free read by Edible-Alpha®

Food businesses should align their products and branding with their target consumers and should use market research to understand what the marketplace is asking for. Acquiring and keeping customers is what drives successful businesses and customer preferences must be met in order to have a financially viable business.

Article about Sales and Marketing for businesses that are Pre-Venture | Startups

Raising Capital

Outline Of A Funding Request for a Food or Beverage Business

Paid template by Edible-Alpha®

The focus of the narrative request for funding is to substantiatehow much of what kind of money the company needs and for what purpose. This should be done after other documentation and should be relatively brief to make it easy for lenders/investors to read. It should supplement other materials present in the financial package, like the pitch deck.
Raising Moneyvideo

The Importance of Raising Money For Your Food or Beverage Business

5 minutes of Free video by Edible-Alpha®

All food businesses need money to grow and often grow in rounds or steps. And, in addition, many deals or financial packages often involve putting together multiple sources of money together to fulfill different uses. For example, many food businesses, especially wholesale brands, underestimate the amount of working capital they will need.

Video about Raising Capital for businesses that are Pre-Venture | Startups

video

Working with Tier 1 Lenders In Your Food or Beverage Business

10 minutes of Paid video by Edible-Alpha®

Traditional lenders tend to be very conservative, so they often make loans for less than the purchase value of assets, and look to partner with investors and the entrepreneur to finance growing businesses. They look at things like collateral and business strength when assessing the risk of making a loan.

Video about Raising Capital for businesses that are Pre-Venture | Startups | Growing and Scaling

Yumbuttervideo

The Three Pillars of Yumbutter’s Brand

5 minutes of Free video by Edible-Alpha®

Matt D'Amour of Yumbutter talks about the importance of having multiple things that distinguish your food brand so you can remain defensibly unique and mitigate the risk of competition. They joined the food scene when their category (nut butters) was not crowded yet and they were positioned well to overcome roadblocks.

Video about Business Models for businesses that are Pre-Venture | Startups | Growing and Scaling

USDA VAPGvideo

Working With Grants Like The USDA’s Value-Added Producer Grant

15 minutes of Paid video by Edible-Alpha®

The best entrepreneurial candidates for VAPG do their due diligence, looking at all aspects of the business, like financing, marketing, product testing, talking to others and hire a team (like lawyers, accountants, etc.) that can help them before rushing into the process.

Video about Business Models for businesses that are Pre-Venture | Startups

Edible Startup Summitvideo

Advice From Food Entrepreneurs to Food Entrepreneurs

35 minutes of Paid video by Edible-Alpha®

Having your own business is difficult and as a founder, you start out with just you. So many things that are difficult to deal with happen in business and how you adapt is key to business survival. Finding creative revenue streams and maybe even a new business model can be the way your business survives deaths, fires and funding falling through.

Video about Business Models for businesses that are Pre-Venture | Startups

Market Trends in Food and Beverage - 2016video

Market Trends in Food and Beverage – 2016

50 minutes of Paid video by Edible-Alpha®

There are many trends affecting consumers' interaction with and purchasing behavior with food, including the interest in local, organic, free-from and other claims.The consumer is overwhelmed with choice and retailers are trying to satisfy these trends to give them more choices given all of these niche diets and preferences.

Video about Operations for businesses that are Pre-Venture | Startups | Growing and Scaling

Wisconsin Food Processing Guide

Wisconsin Food Processing Guide

120 pages of Free report content by University of Wisconsin-Madison

This guide covers a wide array of topics, such as regulations and licensing, selecting a food processing facility, developing products, buying equipment, labeling and packaging, marketing, insurance and liability issues, and concludes with potential exit strategies when the time comes to close or sell the business.

Books or Guide about Operations for businesses that are Pre-Venture | Startups

WWBIC

Working With Alternative Lenders like WWBIC To Grow Your Food Business

50 minutes of Free audio by Edible-Alpha®

This podcast outlines what it is like to work with alternative lenders and CDFIs like WWBIC. WWBIC offers a combination of relevant business classes, business loans up to $250,000, assistance with personal financial management, and connections to people who can make things happen for business owners and entrepreneurs across the state of Wisconsin.

Podcast about Raising Capital for businesses that are Pre-Venture | Startups

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