A small direct local brand is defined as a company that sells food products exclusively in a local market. Usually, the vast majority of its sales are through retail and direct-to-consumer channels to make this business model viable.
Small Direct Local Food Brand
Innovation and Differentiation Drive Success for Century Sun Oil
1 hour Free podcast by Edible-Alpha®
In Edible-Alpha® podcast #59, Tera talks with Dale and Pam Johnson, owners of Century Sun Oil in Pulaski, Wisconsin. They produce high-oleic organic sunflower...
Podcast about Business Models for businesses that are Growing and Scaling
Food Entrepreneurship and Resilience – A Funky Fresh Take With Trueman McGee
1 hour of Free audio by Edible-Alpha®
Funky Fresh Spring Rolls is a company that produces uniquely flavored, hand rolled spring rolls that are baked or grilled (not fried) with fresh and local ingredients. The Funky Fresh team began selling at Farmers Markets, which in addition to providing early cash flow have functioned as market research labs, allowing them to talk directly to consumers.
Podcast about Operations for businesses that are Growing and Scaling
How Union Kitchen’s Ecosystem Helps Build Profitable Food Businesses
50 minutes of Free audio by Edible-Alpha®
Union Kitchen is a shared-use kitchen and food business accelerator in in Washington D.C. While having a shared-use kitchen eliminates the need for capital for kitchen equipment, there are many other things food businesses need to raise capital for, which is why they have distribution and retail outlets as part of their model.
Podcast about Business Models for businesses that are Pre-Venture | Startups
Growing Madison Sourdough Intentionally Through Vertical Integration
1 hour & 15 minutes of Free audio by Edible-Alpha®
Madison Sourdough has grown using a vertically integrated business model by adding a restaurant that highlights their baked goods and bakery. They have also added an artisanal grain mill to their production processes, sourcing much of the flour themselves from local producers.
Podcast about Business Models for businesses that are Growing and Scaling
A Steady, Slow Growth Path For Quince and Apple’s Niche Domination
1 hour & 10 minutes of Free audio by Edible-Alpha®
Because Quince and Apple has labor-intensive, artisanal products, the best strategy was not to compete on quantity or price. Instead, they chose to compete by dominating an emerging niche (pairing their products with specialty cheeses) while telling the defensibly unique story of their artisanal processes.
Podcast about Business Models for businesses that are Growing and Scaling
Adding Value to Farm Products: The Legal Issues
26 pages of Free report content by Farm Commons
The decision to add a value-added line is a serious one. There is no single set of laws that apply to value-added products and no single definition of a value added product. Instead, each law may have its own specific definition. This guide helps you to navigate what to look for in terms of legal implications when you are adding value to your products.
Books or Guide about Operations for businesses that are Growing and Scaling
Essential Advice For Food Startups
15 minute Free read by Adam Haen
Startup food businesses have a multitude of things to consider and do before they every make their product commercially for customers. This guide walks new and aspiring food and beverage business owners through these essential considerations, everything from finding a good mentor to insurance to pricing.
Article about Business Models for businesses that are Pre-Venture | Startups
Essential Questions and Steps For Food Startups
Free checklist by Adam Haen
All food and beverage businesses have an overwhelming amount of stuff that they have to sort through to launch their business. These questions help new and aspiring food and beverage business owners navigate the plethora of considerations, everything from incorporation to permits to designing your business to be defensibly unique.
Books or Guide about Operations for businesses that are Pre-Venture | Startups
Pricing Through Distribution Worksheet
Paid tool by Edible-Alpha®
Food and Beverage producers should always work backwards from the selling price to determine the wholesale price. Sometimes both retailer and distributor margins can be lower in certain competitive product categories and in large scale conventional distributors and retailer. However, it is difficult to sustain at a Gross Margin Contribution of less than 35%.
Tool or Template about Sales and Marketing for businesses that are Growing and Scaling
Direct Sales of Farm Food – USDA 2015 Local Food Marketing Practices Survey
44 pages of Free report content + lots of excel data by USDA
From the USDA 2015 Local Food Marketing Practices Survey: In 2015, farmers produced and sold $8.7 billion of edible food commodities directly to consumers, retailers, institutions, and a variety of local food intermediaries such as distributors and wholesalers that market and sell locally branded products.
Books or Guide about Operations for businesses that are Growing and Scaling
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