Regional Wholesale Brand

Food and Beverage producers should always work backwards from the selling price to determine the wholesale price. Sometimes both retailer and distributor margins can be lower in certain competitive product categories and in large scale conventional distributors and retailer. However, it is difficult to sustain at a Gross Margin Contribution of less than 35%.

The ideal market for Know Brainer's individual creamer products has been online with Amazon and their own online store while their multi-serve product is more of a conventional grocery item. They only started to scale their product after extensive customer research and testing.

In Edible-Alpha® podcast #60, Tera catches up with consultant Alli Ball, creator of the Retail Ready online course and the Food Biz Wiz podcast....

In this episode Tera talks to Amazon expert Michael Zhang about what it takes to sell well on Amazon. Michael believes if you are committed to the channel you can make Amazon work for you. Tune in to learn more about what this commitment entails and how to tap into the power of Amazon to grow your food brand.

Originally branded as Ethnic Spicery, Flavor Temptations changed their brand to fully communicate the joyful, family-building experience of making memories through Indian cooking so that their brand resonated more deeply with their target consumer. They also changed their packaging to better share their values and to stand out on grocery store shelves.

Union Kitchen is a shared-use kitchen and food business accelerator in in Washington D.C. While having a shared-use kitchen eliminates the need for capital for kitchen equipment, there are many other things food businesses need to raise capital for, which is why they have distribution and retail outlets as part of their model.

In creating Saffi Foods, Sascha Dhanjal has brought top chefs and foodservice companies authentic oils and vinegars from Chile, Spain and Mexico. Retail has been a somewhat tougher sell, but Sascha embraces the challenge of disrupting the bulk liquids category. Offering a custom dispenser and reusable bottles, Saffi Foods delivers product attributes consumers crave: superior quality, traceability and sustainability. This podcast offers inspiration and advice for entrepreneurs at all stages, whether test-driving a concept or expanding distribution.

Today, a huge slice of the U.S. population buys food on Amazon, and most won’t stop shopping there once the pandemic ends. They can find almost any product they want (including your competitors’), discover new foods to try (including your competitors’) and have their entire order (including your competitors’ products) delivered to their doorstep—all from their computer or smartphone.