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Regional Wholesale Brand

Below is all of our content relating to regional wholesale brands. A wholesale brand is a company that sells food products at wholesale prices to retail, foodservice or ingredient customers. Wholesale brand companies can be local, regional, or national in scope and they sell food products that they develop and manufacture either in-house or using a co-packer.

Mobcraft Brewery And Taproom

MobCraft Beer’s Creative Sourcing of Recipes and Financing

45 minutes of Free audio by Edible-Alpha®

MobCraft beer is a brewery and taproom with a unique business model of crowdsourcing ideas for beer recipes from their customers. Knowing how much equity they needed vs. debt to finance their facility build out and equipment needs helped them pitch specific asks to both banks and investors, including for their $2 million tap room and production facility.

Podcast about Business Models for businesses that are Growing and Scaling

Clare And Matt Quince And Apple

A Steady, Slow Growth Path For Quince and Apple’s Niche Domination

1 hour & 10 minutes of Free audio by Edible-Alpha®

Because Quince and Apple has labor-intensive, artisanal products, the best strategy was not to compete on quantity or price. Instead, they chose to compete by dominating an emerging niche (pairing their products with specialty cheeses) while telling the defensibly unique story of their artisanal processes.

Podcast about Business Models for businesses that are Growing and Scaling

Love The Wild Box

How Love The Wild Built A National Brand For Frozen Farmed Fish

1 hour & 5 minutes of Free audio by Edible-Alpha®

Within six months of launching their company they got their product out in front of consumers, trying out 127 product variations over an additional 18 months in just two stores. Once they honed in on their product, they rapidly expanded into distribution and raised multiple rounds of funding to support their growth.

Podcast about Business Models for businesses that are Growing and Scaling

Change

Taking Investment in Your Food Business Changes Your Business (And You)

10 minute Free read by Edible-Alpha®

Food entrepreneurs themselves often feel changed when taking outside investor capital. They feel the weight of the responsibility of paying back those investors with a return. They often work even harder than they were before because others are sharing the risk with them and are emotionally invested in their business as well.

Article about Raising Capital for businesses that are Growing and Scaling

Flavor Temptations

Food Business Brands Evolve With The Consumer

50 minutes of Free audio by Edible-Alpha®

Originally branded as Ethnic Spicery, Flavor Temptations changed their brand to fully communicate the joyful, family-building experience of making memories through Indian cooking so that their brand resonated more deeply with their target consumer. They also changed their packaging to better share their values and to stand out on grocery store shelves.

Podcast about Business Models for businesses that are Growing and Scaling

Distribution

Pricing Through Distribution Worksheet

Paid tool by Edible-Alpha®

Food and Beverage producers should always work backwards from the selling price to determine the wholesale price. Sometimes both retailer and distributor margins can be lower in certain competitive product categories and in large scale conventional distributors and retailer. However, it is difficult to sustain at a Gross Margin Contribution of less than 35%.
Food Supply Chain

Building A Defensibly Unique Food Supply Chain

10 minute Free read by Edible-Alpha®

Building markets and the supply chain relationships necessary to support them requires a long-term vision that aligns consumers, suppliers, funders and their brand. But, if it is properly built and capitalized, it can lead to a defensibly unique business model that allows that food company to be built to last.

Article about Operations for businesses that are Growing and Scaling

Amazon Prime

Food Businesses Need To Pay For Space And Attention, Even on Amazon

10 minute Free read by Edible-Alpha®

Because the food space is competitive, online and off, emerging food companies have to spend lots of marketing and sales dollars to get consumer attention and trial by paying to have their product in the right place with the right positioning.

Article about Business Models for businesses that are Growing and Scaling

Packaging Design and Private Label

Why Private Label Might Be A Great Business Decision

10 minute Free read by Edible-Alpha®

Grocery stores have introduced their own branded "private label" products on their shelves, offering an opportunity for food producers to increase cash flow, maximize production efficiency and diversify revenue streams without having to do all of the brand building and customer relationship management themselves.

Article about Business Models for businesses that are Growing and Scaling

PoSaNa Investor Showcase Presentation

poSaNa Example Investor Pitch Presentation

Paid investor pitch example by Edible-Alpha®

poSaNa organics is a manufacturer of best-in-class gluten-free cooking and baking mixes wholesaling to grocers and retailing directly online. This pitch deck is an example of an optimized pitch deck template to successfully raise money and communicate the company's business model.

Tool or Template about Raising Capital for businesses that are Growing and Scaling

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