Below is all of our content relating to regional wholesale brands. A wholesale brand is a company that sells food products at wholesale prices to retail, foodservice or ingredient customers. Wholesale brand companies can be local, regional, or national in scope and they sell food products that they develop and manufacture either in-house or using a co-packer.
Regional Wholesale Brand
Regional Wholesale Brands Business Model Optimization Report
16 page Paid report with proforma financials by Edible-Alpha®
This report provides everything you need to successfully launch and finance a profitable regional food brand, including proforma financial statements and best practices in business strategy, brand/product management, sales/distribution/operations, financial benchmarks and capital structure.
Optimization Report about Business Models for businesses that are Startups | Growing and Scaling
Franchising Food Businesses With Jason Schleip
1 hour Free podcast by Edible-Alpha®
Franchisers make money through initial franchise fee for setup costs, controlling product sales (by buying product, then selling to the stores after marking it up), and royalties, which come off of top line sales of the franchised business in return for the support and process development of the franchiser. This is often the biggest source of income for franchisers.
Podcast about Sales and Marketing for businesses that are Startups | Growing and Scaling
How This Hard Cider Business Is Learning From “The Struggle”
1 hour & 10 minutes of Free audio by Edible-Alpha®
Brix Cider began producing in small batches and self-distributing throughout southern Wisconsin. Their ultimate goal is to open a cider tasting room (increasing margins and cash flow); however, through the struggle to find the right space, they have learned business problem solving skills and financial literacy.
Podcast about Raising Capital for businesses that are Growing and Scaling
Grow Your Food Brand On Amazon, If You Constantly Optimize
10 minute Free read by Edible-Alpha®
The Amazon platform provides a means for small and emerging brands to find an audience and generate sales if they dedicate time and resources to ensure discoverability on the platform by constantly optimizing product pages with the right keywords and features once the user is on the page, in addition to paying for keyword-based advertising.
Podcast about Operations for businesses that are Growing and Scaling
Food Entrepreneurship and Resilience – A Funky Fresh Take With Trueman McGee
1 hour of Free audio by Edible-Alpha®
Funky Fresh Spring Rolls is a company that produces uniquely flavored, hand rolled spring rolls that are baked or grilled (not fried) with fresh and local ingredients. The Funky Fresh team began selling at Farmers Markets, which in addition to providing early cash flow have functioned as market research labs, allowing them to talk directly to consumers.
Podcast about Operations for businesses that are Growing and Scaling
How Union Kitchen’s Ecosystem Helps Build Profitable Food Businesses
50 minutes of Free audio by Edible-Alpha®
Union Kitchen is a shared-use kitchen and food business accelerator in in Washington D.C. While having a shared-use kitchen eliminates the need for capital for kitchen equipment, there are many other things food businesses need to raise capital for, which is why they have distribution and retail outlets as part of their model.
Podcast about Business Models for businesses that are Pre-Venture | Startups
Scaling Innovative Food Products At The Right Time
40 minutes of Free audio by Edible-Alpha®
The ideal market for Know Brainer's individual creamer products has been online with Amazon and their own online store while their multi-serve product is more of a conventional grocery item. They only started to scale their product after extensive customer research and testing.
Podcast about Business Models for businesses that are Growing and Scaling
How Seal The Seasons Matches Mission With Scale
1 hour of Free audio by Edible-Alpha®
Seal The Seasons began production in one of the partitions of a shared-use commissary kitchen facility where they installed an Individually Quick Frozen (IQF) production freezer, later partnering with a co-packer in 2017 and almost doubled their gross margin contributions as a result, passing more money to their farmer suppliers.
Podcast about Operations for businesses that are Growing and Scaling
How Top Note Tonic Pivoted Beverage Categories and Understood Their Market
50 minutes of Free audio by Edible-Alpha®
Top Note has pivoted away from syrups towards niche ready-to-drink, already mixed sparkling tonics, using their foray into syrups to further understand the mixer category and build their brand. Mary reflected that having a good bank as a partner is important and that learning about money has been the most useful thing that she has picked up as an entrepreneur.
Podcast about Business Models for businesses that are Growing and Scaling
MobCraft Beer’s Creative Sourcing of Recipes and Financing
45 minutes of Free audio by Edible-Alpha®
MobCraft beer is a brewery and taproom with a unique business model of crowdsourcing ideas for beer recipes from their customers. Knowing how much equity they needed vs. debt to finance their facility build out and equipment needs helped them pitch specific asks to both banks and investors, including for their $2 million tap room and production facility.
Podcast about Business Models for businesses that are Growing and Scaling
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