Below is all of our content relating to national wholesale brands. A wholesale brand is a company that sells food products at wholesale prices to retail, foodservice or ingredient customers. Wholesale brand companies can be local, regional, or national in scope and they sell food products that they develop and manufacture either in-house or using a co-packer.
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National Wholesale Brand
5 minute Free read by Edible-Alpha®
Financing food businesses is getting more complicated, with national brands/CPG producers having to raise millions to support their growth. However, large, established food companies are often slow to innovate and this provides an opportunity for those companies to make a strategic investment in up-and coming brands.
1 hour of Free audio by Edible-Alpha®
Matt D'Amour of Yumbutter talks about the challenges in growing a national food brand and it is important to raise the right amount of money (usually more than you think) to support the roll-out of your national brand in grocery stores. It is important for your brand to have multiple pillars to remain defensibly unique.
45 minutes of Free audio by Edible-Alpha®
Distribution rights matter a great deal for breweries and distilleries. Talking with a lawyer who has training and experience in the matter is the best way to protect the financial future of your beer brand. Whether or not you are a brewery vs. a brewpub matters a great deal to regulators.
50 minutes of Free audio by Edible-Alpha®
Stephen and Chris McDiarmid of Gorilly Goods, a certified organic raw healthy snack maker in Jackson, Wisconsin talk about how their dehydration process and unique flavor profiles make them defensibly unique from other snack brands and how focusing on pitching their business model led to strategic investment in their company.