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National Wholesale Brand

Below is all of our content relating to national wholesale brands. A wholesale brand is a company that sells food products at wholesale prices to retail, foodservice or ingredient customers. Wholesale brand companies can be local, regional, or national in scope and they sell food products that they develop and manufacture either in-house or using a co-packer.

National Wholesale Food Brand

National Wholesale Brands Business Model Optimization Report

12 page Paid report with proforma financials by Edible-Alpha®

This report provides everything you need to successfully launch and finance a profitable national food brand, including proforma financial statements and best practices in business strategy, brand/product management, sales/distribution/operations, financial benchmarks and capital structure.

At Evolve Brands, Strategy is Everything

1 hour & 20 minutes of Free audio by Edible-Alpha®

Since the snack category is crowded, Evolve Brands has focused their efforts on sales and marketing to build and continually support a strong distribution footprint of around 2,500 independent, natural and co-op grocery stores. From there, they can pursue a larger go-to-market strategy.

Podcast about Sales and Marketing for businesses that are Growing and Scaling

Due Dilligence

Food Entrepreneurs: Investor Due Diligence is Good For You

10 minute Free read by Edible-Alpha®

Because food businesses tend to grow in a stairstep function rather than incrementally, most food businesses need to raise outside funding to be viable and profitable. Investor due diligence can help entrepreneurs to mature their businesses into viable enterprises because the process forces them to get clear and articulate about how they make money.

Article about Raising Capital for businesses that are Growing and Scaling

Peter Robertson Of RPs Pasta

Peter Robertson of RP’s Pasta On Managing Growth And Changing With The Consumer

1 hour & 10 minutes of Free audio by Edible-Alpha®

A trip to Expo West in 2010 validated the demand and uniqueness of RP's gluten-free SKUs, generating demand that spawned rapid growth of the brand on a more national level, which can be challenging to manage the customer relationships and the right equipment setup/space to match production with demand.

Podcast about Operations for businesses that are Growing and Scaling

Gary Hirshberg Stonyfield Organic On Taste Radio

Growing Organically With Stonyfield Farm Co-Founder Gary Hirshberg (Taste Radio Podcast)

1 hour & 20 minutes of Free audio by Taste Radio Podcast

The founders of Stonyfield were running a nonprofit organic farming school on a small New Hampshire farm when they began what became Stoneyfield farms. After starting with seven cows, now Stoneyfield sells hundreds of millions of dollars per year in dairy and other products in supermarkets, natural food stores and colleges across the country.

Podcast about Raising Capital for businesses that are Growing and Scaling

Food Companies Grow In Stairsteps

Food Companies Grow In Stair Steps, Not Incrementally

10 minute Free read by Edible-Alpha®

While established food companies can grow slowly and still be profitable, this is much harder, if not impossible, for emerging food companies. Food companies, because they deal in physical products often produced from a long and complex supply chain, grow in stair steps, not incrementally, in order to reach the right scale to be profitable.

Article about Raising Capital for businesses that are Pre-Venture | Startups

Marketplace Strategy Logo

Grow Your Food Brand On Amazon, If You Constantly Optimize

10 minute Free read by Edible-Alpha®

The Amazon platform provides a means for small and emerging brands to find an audience and generate sales if they dedicate time and resources to ensure discoverability on the platform by constantly optimizing product pages with the right keywords and features once the user is on the page, in addition to paying for keyword-based advertising.

Podcast about Operations for businesses that are Growing and Scaling

ReGrained

ReGrained, A Business Model For The Long Term And The Planet

1 hour & 10 minutes of Free audio by Edible-Alpha®

ReGrained launched their product at scale in January 2018 after multiple iterations of their product (in the crowded bar category) and now are working with other businesses to help them produce/co-brand new products using their production facility and the expertise embedded in their proprietary process.

Podcast about Business Models for businesses that are Growing and Scaling

Tribe 9 Foods

How Tribe 9 Foods Balances Economies Of Scale With A Changing Marketplace

55 minutes of Free audio by Edible-Alpha®

Tribe 9 Foods secured growth capital to bring manufacturing in-house for the three brands that merged into their portfolio, something that has allowed them to have control over batch timing, batch size and product quality. In addition, in-house production allows them the flexibility to try new things and have a co-packing line of business for their core product types.

Podcast about Business Models for businesses that are Growing and Scaling

TRIBALÍ

Angela Mavridis Of TRIBALÍ Foods On Resonating With Your Tribe

45 minutes of Free audio by Edible-Alpha®

TRIBALÍ's clean, simple packaging communicates their organic, grass-fed and Paleo certifications, stands out on the freezer shelf and helps communicate their brand's promise to that tribe. Angela Mavridis, TRIBALÍ's founder and CEO reflects that the investor pitch process forces you to learn every single aspect of the business.

Podcast about Business Models for businesses that are Growing and Scaling

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