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Edible-Alpha®

Edible-Alpha®
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Our Mission Is To Ensure High-Quality Financial Technical Assistance For Every Food, Beverage and Value-Added Farm Business. Edible-Alpha is a project of the Food Finance Institute (FFI) and the University of Wisconsin-Extension’s Division of Business and Entrepreneurship.
Wisconsin Local Food Marketing Guide

Wisconsin Local Food Marketing Guide

106 pages of Free report content by Wisconsin DATCP

How do you get started in local food production and marketing? What do you need to consider? Like any business venture, establishing the entire concept and developing the initial steps may seem overwhelming. You must learn a whole new set of skills and be proficient at them for your business to succeed.

Books or Guide about Operations for businesses that are Pre-Venture | Startups

Food And Tech

Innovation in Food Is Different Than Tech

10 minute Free read by Edible-Alpha®

Big food companies realize that they need to innovate. Rather than innovating only in-house, many have been acquiring or strategically investing in new brands at a rapid pace. Innovation in food needs to be matched with an emotional and cultural connection to the consumer through relentless communication about food company's brand promise.

Article about Business Models for businesses that are Growing and Scaling

WasteCap

Considering Manufacturing In-House? Waste Can Be A Resource That Improves Your Food Business’ Bottom...

1 hour & 15 minutes of Free audio by Edible-Alpha®

Zero Waste Facility Certification can improvea food business' bottom line while helping them meet existing standards for building design, construction and operations. LEED and Zero Waste Facility Certification also give them a framework to exceed standards where it makes business sense.

Podcast about Operations for businesses that are Growing and Scaling

On-Farm Weddings

Entertainment Farming and Agri-Tourism

16 pages of Free report content by NCAT/ATTRA

Small diversified farms are ideally suited to agri-entertainment. The chief qualification for the rural landowner who expects to make a living from the land through agri-tourism is the desire and the ability to cater to tourists and meet their expectations of a farm visit.

Books or Guide about Business Models for businesses that are Growing and Scaling

Amazon’s Acquisition of Whole Foods Disrupts Distribution And Presents Opportunities

20 minute Free read by Edible-Alpha®

There are many reasons why selling food online is difficult. When cognitive neuroscientist track our brain activity as it relates to food, they find that the pleasure centers of our brains light up when we eat and even when we shop. This acquisition opens the possibility that consumers can benefit without degrading their shopping experience.

Article about Business Models for businesses that are Growing and Scaling

LBW Wealth

How Much Is My Company Worth? Company Valuations With LBW Wealth Management

1 hour & 10 minutes of Free audio by Edible-Alpha®

Company valuations should be done based on a rational justification of the future growth rate and future earnings of the company, as well as the fundamentals of the business model. For example, whether the company is defensibly unique and how long its competitive advantage can be sustained are both key drivers of company value.

Podcast about Raising Capital for businesses that are Growing and Scaling

Legal Documents

List of Documentation For Approaching Lenders and Investors

Paid checklist by Edible-Alpha®

Much of the difficult part of raising money is putting together the requested documentation for lenders and investors. This includes everything from tax documents to sell sheets to simulated proforma financial statements with realistic assumptions about the company's growth.
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Tool or Template about Raising Capital for businesses that are Growing and Scaling

Organic Agriculture Wisconsin

Organic Agriculture in Wisconsin: 2017 Status Report

44 pages of Free report content by University of Wisconsin-Madison

According to data from the USDA National Organic Program (NOP), Wisconsin had 1,334 organic farms in 2015, nearly doubling over the last 10 years. Wisconsin remains the second state in the nation in total number of organic farms, second only to California. Wisconsin ranks third behind California and Montana in the number of organic acres.

Books or Guide about Operations for businesses that are Growing and Scaling

Wisconsin Local Food

What does “local food” mean to Wisconsin consumers?

4 page Free report brief by University of Wisconsin-Madison

What "local" means is not universally agreed upon. Most Wisconsin consumers (86%) agree that food grown in Wisconsin is local. Many (75%) consumers also feel that food grown within 50 miles and/or a one-hour drive from them is local.

Books or Guide about Operations for businesses that are Pre-Venture | Startups

Grocery Store Produce Section

Advisors and Feedback Are Essential to Food Business Success

10 minute Free read by Edible-Alpha®

Most successful entrepreneurs have a network of support behind them, like an advisory team, board of directors and funders. These individuals provide mentorship and guidance that is invaluable for that company's success, augmenting what the entrepreneur and management team bring to the fold.

Article about Operations for businesses that are Pre-Venture | Startups

WBD

SBA 504 Loans with Diane Byler of WBD

35 minutes of Free audio by Edible-Alpha®

An SBA 504 loan is a special product that can only be offered by a Certified Development Company (CDC) like WBD in partnership with a local lender. The 504 loan is designed to help small businesses grow and create jobs by financing fixed assets like real estate and equipment through low, fixed rates and lower down payments (10%).

Podcast about Raising Capital for businesses that are Growing and Scaling

True “Disruption” of Food Is Difficult

10 minute Free read by Edible-Alpha®

Consumer tastes, preferences and expectations around food consumption and distribution are changing. People are demanding more healthy food while also sometimes making the foray into purchasing food items online, mostly non-perishable, potentially hollowing out the center of grocery stores.

Article about Business Models for businesses that are Pre-Venture | Startups

Wisconsin Food Hub Cooperative

Food Hubs with Tara Roberts-Turner of the Wisconsin Food Hub Cooperative

55 minutes of Free audio by Edible-Alpha®

Due to its business model, Wisconsin Food Hub Co-op needed to reach at least $3.3 million in sales to break even. To maintain their margins, they built capacity through adequate staffing and have cheap warehouse space close to their farmers which serves only cooling and aggregation/distribution functions, rather than other forms of value-added processing.

Podcast about Business Models for businesses that are Growing and Scaling

Raising Capital

Outline Of A Funding Request for a Food or Beverage Business

Paid template by Edible-Alpha®

The focus of the narrative request for funding is to substantiatehow much of what kind of money the company needs and for what purpose. This should be done after other documentation and should be relatively brief to make it easy for lenders/investors to read. It should supplement other materials present in the financial package, like the pitch deck.
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Farm Landscape

Outline of a Farm Business Plan and Funding Request

Paid template by Edible-Alpha®

While the sections of this document are similar to a business plan, this is NOT a business plan. Think of all of the contents of a drop box or other online file sharing service as the full business plan. This is a specific ask for money for a specific project. It is important that all of the numbers are the same as the ones in the accompanying Proforma financial statements.
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Tool or Template about Raising Capital for businesses that are Growing and Scaling

PoSaNa Investor Showcase Presentation

poSaNa Example Investor Pitch Presentation

Paid investor pitch example by Edible-Alpha®

poSaNa organics is a manufacturer of best-in-class gluten-free cooking and baking mixes wholesaling to grocers and retailing directly online. This pitch deck is an example of an optimized pitch deck template to successfully raise money and communicate the company's business model.
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Tool or Template about Raising Capital for businesses that are Growing and Scaling

video

Which Lender is Right for Your Food or Beverage Business?

20 minutes of Paid video by Edible-Alpha®

There is no free money, and there is accountability and responsibility that comes with any sort of loan or even grant to your organization. Instead of a shotgun or kitchen sink approach to seeking financing, target specific funders with specific requests because each has their own requirements, needs and priorities.
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Video about Raising Capital for businesses that are Growing and Scaling

The Locavore's Dilemmavideo

The Locavore’s Dilemma

5 minutes of Free video by Edible-Alpha®

The limited amount of people in many communities who are able and willing to buy purely local products creates the "locavore's dilemma." This underscores the importance of using market research data to inform how big the market size is and what people are actually purchasing and where.

Video about Sales and Marketing for businesses that are Growing and Scaling

Raising Moneyvideo

The Importance of Raising Money For Your Food or Beverage Business

5 minutes of Free video by Edible-Alpha®

All food businesses need money to grow and often grow in rounds or steps. And, in addition, many deals or financial packages often involve putting together multiple sources of money together to fulfill different uses. For example, many food businesses, especially wholesale brands, underestimate the amount of working capital they will need.

Video about Raising Capital for businesses that are Pre-Venture | Startups

video

Working with Tier 1 Lenders In Your Food or Beverage Business

10 minutes of Paid video by Edible-Alpha®

Traditional lenders tend to be very conservative, so they often make loans for less than the purchase value of assets, and look to partner with investors and the entrepreneur to finance growing businesses. They look at things like collateral and business strength when assessing the risk of making a loan.
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Video about Raising Capital for businesses that are Pre-Venture | Startups | Growing and Scaling

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